2022 Membership Survey

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* 1. How long has your store/company been in business?

Less than 1 year

1-5 years

6-10 years

11-20 years

Over 20 years

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* 2. Which of these would you use to describe the location of your store/company?

Urban

Suburban

Rural

Online only

None of the above

Unsure

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* 3. If you have a physical store, which of these would you use to describe your store's size? (For multiple location companies, choose based on your largest location)

Pop Up or Mobile

Micro storefront

Small storefront

Medium storefront

Large storefront

Mega storefront (over $10M in sales at one or multiple locations combined)

I don't have a storefront

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* 4. What were your total 2021 store sales (total in-store and online book, non-book, and Bookshop affiliate sales)? (Note: Please do not include cafe sales, bar sales, or Bookshop 10% pool funds). An estimate is fine.

$0 - $250,000

$250,001 - $500,000

$500,001 - $1,000,000

$1,000,001 - $2,000,000

$2,000,001 - $3,000,000

$3,000,001 - $4,000,000

$4,000,001 - $7,000,000

$7,000,001 - $10,000,000

$10,000,001+

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* 5. How did your 2021 total sales (as defined above in question #4) compare to your 2020 total sales? (An estimate is fine).

My store’s been open less than a year

0.5% - 5% up

6% - 10% up

11% - 20% up

21% - 30% up

31% - 40% up

40% - 50% up

More than 50% up

Flat

-1% - 9% down

-10% - 20% down

-21% - 40% down

-41% - 50% down

More than -50% down

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* 6. How did your 2021 total sales (as defined above in question #4) compare to your 2019 total sales? (An estimate is fine).

My store’s been open less than a year

0.5% - 5% up

6% - 10% up

11% - 20% up

21% - 30% up

31% - 40% up

40% - 50% up

More than 50% up

Flat

-1% - 9% down

-10% - 20% down

-21% - 40% down

-41% - 50% down

More than -50% down

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* 7. Looking at both your e-commerce sales and your in-store sales for 2021, how did both compare to 2020? (An estimate is fine).

E-commerce up, in-store up

E-commerce up, in-store down

E-commerce up, in-store flat

E-commerce down, in-store up

E-commerce down, in-store down

E-commerce down, in-store flat

E-commerce flat, in-store up

E-commerce flat, in-store down

E-commerce flat, in-store flat

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* 8. Which of the following ABA programs or services did your store participate in/benefit from during 2021? (Check all that apply)

Education (virtual Winter Institute, virtual Children’s Institute, Marketing Meetups, Tech Meetups, financial webinars)

Advocacy (PPP money support, antitrust support)

Banned Books Week promotional assets and/or display materials

Bookshop (affiliate page on BookShop or recipient of Bookshop pool money)

Customer Content (Indie Next List email, Kids' Indie Next list email, Reading Group Guide, ABC Best Books for Young Readers catalog, Indies Present: Universe of Wishes event)

Independent Bookstore Marketing Initiatives (Indies First/Small Business Saturday, Indies First event with Roxane Gay, Independent Bookstore Day, Indies Introduce)

Marketing Assets (October is the New December; Shop Early, Shop Local; Fall assets; Valentine’s Day assets; #BoxedOut)

Access to galleys or advance copies of books (Advance Access, NetGalley, Boxed Mailings)

Partnerships (discounts with Eventbrite and Crowdcast, rebates with Constant Contact, discounted shipping through PartnerShip, insurance through LIG Solutions)

Networking and Community (ShopTalks, ABC Discord Group, BIPOC Meetups & Forums, LGBTQIA2S+ Meetups & Forums, Disability Community Meetups; Neurodiversity Community Meetups)

Publicity (help w/ op-eds, reporter referrals from ABA, Good Morning America feature, Oprah’s Book Club, indie press generated by ABA)

Children’s Bookselling Support (ABC Discord group, ABC Shop Talk, Children’s Institute, ABC Best Books for Young Readers catalog)

Bookselling This Week

Book Buyer's Handbook

ABACUS financial benchmarking

None of the above

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* 9. Did ABA provide you with skills, education, technology, community, networking, and/or resources that helped your business in 2021? Please rate on a scale of 1-10 (10 being definitely yes, 5 being neutral, 1 being definitely no.) If you are unsure, please skip this question.

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 10. Did you feel supported and/or represented by ABA's member advocacy (COVID relief advocacy, small business and antitrust lobbying efforts and/or resources like tools to contact your elected officials) in 2021? Please rate on a scale of 1-10 (10 being definitely yes, 5 being neutral, 1 being definitely no.) If you are unsure, please skip this question.

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 11. Did you feel supported and/or represented by ABA's freedom of expression efforts (banned books week/resources for bookstores, ABFE hotline, support for Hong Kong bookseller Gui Minhai, support for Kids' Right to Read Project, co-signing National Coalition Against Censorship letter)? Please rate on a scale of 1-10 (10 being definitely yes, 5 being neutral, 1 being definitely no) If you are unsure, please skip this question.

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 12. If you are an IndieCommerce or IndieLite store, how valuable was ABA’s e-commerce platform to your business in 2021? On a scale of 1-10 (10 being extremely valuable, 5 being neutral, 1 being not at all valuable) If you are unsure or you are not an IndieCommerce or IndieLite store, please skip this question.

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 13. If you rated any of the above questions 9-12 below a 5, please share with us how you think ABA can improve in these areas.

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* 14. Did you find value in your ABA membership in 2021?

Yes

Unsure

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* 15. If you found value in your membership this year, what did you find to be most valuable?

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* 16. If you did not find value in your membership this past year, what benefit, service, or education would have provided value to you?

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* 17. Did ABA demonstrate an overall commitment to equity, accessibility, representation, and antiracism in its efforts and initiatives in 2021?

Often

Sometimes

Occasionally

Never

Unsure

2022 Membership Survey

Question Title

* 1. How long has your store/company been in business?

Question Title

* 2. Which of these would you use to describe the location of your store/company?

Question Title

* 3. If you have a physical store, which of these would you use to describe your store's size? (For multiple location companies, choose based on your largest location)

Question Title

* 4. What were your total 2021 store sales (total in-store and online book, non-book, and Bookshop affiliate sales)? (Note: Please do not include cafe sales, bar sales, or Bookshop 10% pool funds). An estimate is fine.

Question Title

* 5. How did your 2021 total sales (as defined above in question #4) compare to your 2020 total sales? (An estimate is fine).

Question Title

* 6. How did your 2021 total sales (as defined above in question #4) compare to your 2019 total sales? (An estimate is fine).

Question Title

* 7. Looking at both your e-commerce sales and your in-store sales for 2021, how did both compare to 2020? (An estimate is fine).

Question Title

* 8. Which of the following ABA programs or services did your store participate in/benefit from during 2021? (Check all that apply)

Question Title

* 9. Did ABA provide you with skills, education, technology, community, networking, and/or resources that helped your business in 2021? Please rate on a scale of 1-10 (10 being definitely yes, 5 being neutral, 1 being definitely no.) If you are unsure, please skip this question.

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* 13. If you rated any of the above questions 9-12 below a 5, please share with us how you think ABA can improve in these areas.

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* 14. Did you find value in your ABA membership in 2021?

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* 15. If you found value in your membership this year, what did you find to be most valuable?

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* 16. If you did not find value in your membership this past year, what benefit, service, or education would have provided value to you?

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* 17. Did ABA demonstrate an overall commitment to equity, accessibility, representation, and antiracism in its efforts and initiatives in 2021?

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* 18. Anything else you would like us to know, positive or negative, about the support and value you received from ABA this year?