Watertown, NY - Signage Survey

The City of Watertown was awarded grant funding through the Downtown Revitalization Initiative to create a recognizable brand for Watertown as well as a coordinated wayfinding network of signs in downtown Watertown. This survey will help us understand the public’s thoughts on the current wayfinding signage throughout downtown and the City as a whole.

Wayfinding refers to signs such a gateway signs, parking signs, interpretive signs, and vehicular and pedestrian signs.
Demographic Information:
1.How often do you visit the City of Watertown?
2.Are you a resident, tourist, or commuter of the City?
3.What is your primary mode of transportation in the city? (Walking, driving, public transit, biking, etc.)
4.How frequently do you visit Watertown’s downtown area?
Awareness and Perception:
5.Have you noticed any wayfinding signs to help guide you through the city before today?
6.On a scale of 1 to 10
1 - not helpful at all
2
3
4
5
6
7
8
9
10 - extremely helpful
How well do you think the current signage helps you navigate the city?
7.What words or phrases come to mind when you think about the signage that guides you through the city?
8.What aspects of the current wayfinding signage do you find most helpful? (e.g., directional arrows, landmarks, distance information)
9.Are there any aspects of the current wayfinding signage that you find confusing or unhelpful?
Usage and Effectiveness:
10.Have you ever used the wayfinding signage to navigate through the city
11.Which types of destinations do you find the signage most useful for? (e.g., landmarks, transportation hubs, public facilities)
12.How easy is it to understand the information provided on the signage?
13.Can you recall a specific instance when the wayfinding signage helped you reach your destination more easily?
14.Have you ever encountered situations where the signage was insufficient or misleading? Please provide an example if possible.
15.How often do you find yourself relying on digital mapping apps (Google Maps, Apple Maps, etc.) instead of the city's signage?
16.Are there specific areas or intersections in the city where you think additional wayfinding signs would be beneficial?
Design and Clarity:
17.Do you find the design of the signage visually appealing?
18.Are the colors and symbols used on the signage clear and understandable?
19.Are the fonts and text sizes on the signage easily readable?
20.Is the placement of the signage strategic and easily noticeable?
21.Would you prefer more detailed maps on the signage or concise directions? (More detailed maps, Concise directions, Neutral)
22.Have you ever missed a turn or destination due to inadequate signage? Please share an experience if applicable.
23.Have you ever missed a turn or destination due to inadequate signage? Please share an experience if applicable.
Improvements:
24.In what specific areas do you think the city's signage could be improved?
25.Are there any locations in the city where you feel there is a lack of signage?
26.How do you think technology (e.g., digital displays, and/or mobile apps) could enhance the wayfinding experience?
Design:
27.Please select the color group that best match Watertown’s personality:
28.Please select the themes that best reflect Watertown's identity:
Additional Comments:
29.What are your impressions of Watertown, NY? Any Additional thoughts or comments regarding the signage in the city? Please comment below.