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* 1. Supply is the number of available new patient appointments – filled or unfilled – either for a practice or specific provider.

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* 2. Demand is the quantity of patients seeking a new patient appointment either early in the morning, late in the evening or on weekends only.

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* 3. Capturing current demand for appointments requires assessing the practice’s “front doors” or methods for requesting an appointment, which might include:

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* 4. A pattern assessment of total versus unique demand allows the practice to understand the rate by which supply should be decreased to account for patient cancellations and reschedules.

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* 5. When long wait times persist, practices experience fewer new patients relative to established patients, which may also result in fewer procedural or surgical encounters, diminishing a key pipeline for growth

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* 6. List one tactic for improving demand: