Podcast Listening Habits Survey

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* 1. Gender

Male

Female

Non-binary

Prefer to self-describe

Prefer not to say

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* 2. Age

Under 18

18-24

25-34

35-44

45-54

55 and above

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* 3. Location

QLD

NSW

VIC

ACT

Other (please specify)

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* 4. What is your current occupation?

Student

Employed full-time

Employed part-time

Self-employed

Unemployed

Retired

Homemaker

Other (please specify)

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* 5. What is your household income? (Optional)

Under $50,000

$50,000 - $99,999

$100,000 - $149,999

$150,000 - $199,000

$200,000 or more

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* 6. On average, how much time do you spend listening to podcasts each week?

Less than 1 hour

1-3 hours

3-5 hours

5-10 hours

More than 10 hours

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* 7. When do you usually listen to podcasts? (Select all that apply)

While commuting

At work or during breaks

While exercising

At home (e.g., during household chores)

Before bed

Other (please specify)

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* 8. What type of podcasts do you most enjoy? (Select up to 3)

True crime

News and current affairs

Sports

Comedy

Technology

Business and entrepreneurship

Health and wellness

Personal development

Pop culture and entertainment

History

Fictional storytelling

Politics

Other (please specify)

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* 9. Do you prefer short (under 30 minutes) or long (30 minutes or more) podcasts?

Short (under 30 minutes)

Long (30 minutes or more)

No preference

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* 10. Do you pay for any podcast subscriptions or premium content?

Yes

If yes, what do you subscribe to

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* 11. Do you ever engage with podcast content beyond listening? (Select all that apply)

Yes, I leave reviews or ratings

Yes, I follow the podcast on social media and/or seek additional video content

Yes, I share episodes with friends or family

No, I only listen

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* 12. How likely are you to purchase products you hear about in podcast ads or sponsorships?

Very unlikely

Unlikely

Neutral

Likely

Very likely

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* 13. What factors make you more likely to purchase something recommended on a podcast? (Select all that apply)

Trust in the podcast host/creator

Product quality and reviews

Special offers or discounts

Brand reputation

Relevance to my personal needs or interests

The product or service aligns with the podcast's themes or values

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* 14. What types of products/services have you purchased as a result of a podcast recommendation? (Select all that apply)

Alcohol

Automotive

Beauty & personal care

Clothing & apparel

Education (including online courses)

Financial services

Fitness equipment or memberships

Food & non-alcoholic beverages

Health & pharmaceutical

Home goods & furniture

Subscriptions (e.g. streaming services, digital media)

Technology

Travel & experiences

Other (please specify)

None of the above

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* 15. Do you remember the brands or products advertised on podcasts you listen to?

Yes, very clearly

Yes, but only some

No, not really

Not at all

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* 16. Do you prefer purchasing products from podcasts you listen to if the host personally endorses them?

Yes

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* 17. When considering a purchase from a podcast ad, what information do you look for most?

Product details (features, benefits, etc.)

Price and value for money

User reviews or testimonials

Return policy or guarantees

Availability of discounts or promotions

Shipping or delivery details

None of the above

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* 18. To win a $100 Visa gift card, please share your details below. Winners will be notified by email on Friday, Feb 28th, 2025.

Name

City/Town

State/Province

Email Address