H&C Pet Parents Panel Application Question Title * 1. What is your email address? Question Title * 2. What is your First name? Question Title * 3. What is your Last name? Question Title * 4. What is your gender? Female Male Other (specify) Question Title * 5. What is your age range? 18-24 25-34 35-44 45-54 55-64 65+ Question Title * 6. Which State do you reside in? Question Title * 7. What type of community do you live in? Large city Suburb near a large city Small city or town Rural area Question Title * 8. Which of the following categories best describes your employment status? Employed, working full-time Employed, working part-time Not employed, looking for work Not employed, NOT looking for work Retired Disabled, not able to work Question Title * 9. What is hour household income? Less than $30,000 $30,001-$60,000 $60,001-$100,000 Over $100,000 I prefer not to answer Question Title * 10. What type of Pet(s) do you have? (Check all that apply) Dog Cat Other (rabbit, hamster, snake, etc.) None of the above Question Title * 11. How many Pet(s) do you own? 1 2 3 4 or more Question Title * 12. For how many years have you been a Pet parent? 0-5 years 6-10 years 11-15 years 16 or more years Question Title * 13. Do you consider your Pet(s) a member of your family? Yes No Question Title * 14. Please provide more details about your Pet(s) - breed & age Question Title * 15. Please mark the items below that pertain to you and your Pet(s). Have you ever...? Yes No Celebrated your pet's birthday? Celebrated your pet's birthday? Yes Celebrated your pet's birthday? No Included your pet in a family holiday card? Included your pet in a family holiday card? Yes Included your pet in a family holiday card? No Purchased clothing or fashion accessories for your pet? Purchased clothing or fashion accessories for your pet? Yes Purchased clothing or fashion accessories for your pet? No Taken your pet to a special animal-specific location, such as pet park or bakery? Taken your pet to a special animal-specific location, such as pet park or bakery? Yes Taken your pet to a special animal-specific location, such as pet park or bakery? No Taken your pet to day care or had an animal caretaker come in during the day? Taken your pet to day care or had an animal caretaker come in during the day? Yes Taken your pet to day care or had an animal caretaker come in during the day? No Taken your pet on your family vacation? Taken your pet on your family vacation? Yes Taken your pet on your family vacation? No Outlined in your will, what would happen to your pet? Outlined in your will, what would happen to your pet? Yes Outlined in your will, what would happen to your pet? No Left the TV or entertainment on for your pet? Left the TV or entertainment on for your pet? Yes Left the TV or entertainment on for your pet? No Ordered takeout or special human food for my pet? Ordered takeout or special human food for my pet? Yes Ordered takeout or special human food for my pet? No Question Title * 16. How often fo you do the following? Daily Weekly Monthly Bi-monthly A few times a year Never Talk to your pet Talk to your pet Daily Talk to your pet Weekly Talk to your pet Monthly Talk to your pet Bi-monthly Talk to your pet A few times a year Talk to your pet Never Take pictures of your pet Take pictures of your pet Daily Take pictures of your pet Weekly Take pictures of your pet Monthly Take pictures of your pet Bi-monthly Take pictures of your pet A few times a year Take pictures of your pet Never Purchase non-essential items (toys, treats, etc) for your pet Purchase non-essential items (toys, treats, etc) for your pet Daily Purchase non-essential items (toys, treats, etc) for your pet Weekly Purchase non-essential items (toys, treats, etc) for your pet Monthly Purchase non-essential items (toys, treats, etc) for your pet Bi-monthly Purchase non-essential items (toys, treats, etc) for your pet A few times a year Purchase non-essential items (toys, treats, etc) for your pet Never Upload a photo/video of your pet to a social media account Upload a photo/video of your pet to a social media account Daily Upload a photo/video of your pet to a social media account Weekly Upload a photo/video of your pet to a social media account Monthly Upload a photo/video of your pet to a social media account Bi-monthly Upload a photo/video of your pet to a social media account A few times a year Upload a photo/video of your pet to a social media account Never Take your Pet(s) to friends/family's home for events or parties Take your Pet(s) to friends/family's home for events or parties Daily Take your Pet(s) to friends/family's home for events or parties Weekly Take your Pet(s) to friends/family's home for events or parties Monthly Take your Pet(s) to friends/family's home for events or parties Bi-monthly Take your Pet(s) to friends/family's home for events or parties A few times a year Take your Pet(s) to friends/family's home for events or parties Never Question Title * 17. When it comes to your pet’s well-being, what are your concerns? Please rate by importance, 1 being the least important and 8 being the most important. 1 2 3 4 5 6 7 8 Health/life expectancy Health/life expectancy 1 Health/life expectancy 2 Health/life expectancy 3 Health/life expectancy 4 Health/life expectancy 5 Health/life expectancy 6 Health/life expectancy 7 Health/life expectancy 8 Energy level Energy level 1 Energy level 2 Energy level 3 Energy level 4 Energy level 5 Energy level 6 Energy level 7 Energy level 8 Weight/physical activity Weight/physical activity 1 Weight/physical activity 2 Weight/physical activity 3 Weight/physical activity 4 Weight/physical activity 5 Weight/physical activity 6 Weight/physical activity 7 Weight/physical activity 8 Happiness/demeanor Happiness/demeanor 1 Happiness/demeanor 2 Happiness/demeanor 3 Happiness/demeanor 4 Happiness/demeanor 5 Happiness/demeanor 6 Happiness/demeanor 7 Happiness/demeanor 8 Cleanliness/hygiene Cleanliness/hygiene 1 Cleanliness/hygiene 2 Cleanliness/hygiene 3 Cleanliness/hygiene 4 Cleanliness/hygiene 5 Cleanliness/hygiene 6 Cleanliness/hygiene 7 Cleanliness/hygiene 8 Behavioral issues Behavioral issues 1 Behavioral issues 2 Behavioral issues 3 Behavioral issues 4 Behavioral issues 5 Behavioral issues 6 Behavioral issues 7 Behavioral issues 8 Comfort level with other people and animals Comfort level with other people and animals 1 Comfort level with other people and animals 2 Comfort level with other people and animals 3 Comfort level with other people and animals 4 Comfort level with other people and animals 5 Comfort level with other people and animals 6 Comfort level with other people and animals 7 Comfort level with other people and animals 8 Ability to entertain themselves Ability to entertain themselves 1 Ability to entertain themselves 2 Ability to entertain themselves 3 Ability to entertain themselves 4 Ability to entertain themselves 5 Ability to entertain themselves 6 Ability to entertain themselves 7 Ability to entertain themselves 8 Question Title * 18. Would you rather buy Pet products online or in-person? Online In-person Question Title * 19. Please elaborate on why you selected the above answer. Question Title * 20. Where do you typically purchase your Pet's products? (select all that apply) Amazon Chewy National retail pet chains (Petco, PetSmart, Chuck and Don's) Big box stores (Walmart, Target, Kroger) Independent local pet store Other (please specify) Question Title * 21. Does your pet have any of the following needs? (check all that apply) Hip and joint pain supplements Calming aids Tear stain supplements and wipes Urinary issue products Training treats Flea/tick treatment Allergy products Dental care Vitamins Pharmaceutical products (purchase through your veterinarians office) Hairball remedies Weight management Other (please specify) Question Title * 22. Please list Pet products you buy on a consistent basis. Question Title * 23. Are you loyal to any Pet brands? If so, please explain why. Question Title * 24. How much do you spend a month on your Pet's products (per pet)? (food, supplements, toys, etc.) $0-$40 $41-$80 $81-$120 $121-$160 $161 or more Question Title * 25. Rank the most important factors when purchasing supplements or products for your Pet. Question Title * 26. Which of the above answers was the most important factor for you? Please describe below. Question Title * 27. How important are customer reviews when purchasing a new Pet product? Extremely important Very important Somewhat important Not so important Not at all important Question Title * 28. How likely are you to recommend Pet products to family/friends/colleagues? Very likely Likely Somewhat likely Neither likely nor unlikely Somewhat unlikely Unlikely Very unlikely Question Title * 29. Have any of the following recent events changed the way you shop for your Pet(s)? Yes No Slow down in the economy (unemployment, pay cut, etc.) Slow down in the economy (unemployment, pay cut, etc.) Yes Slow down in the economy (unemployment, pay cut, etc.) No Supply chain issues at stores Supply chain issues at stores Yes Supply chain issues at stores No Question Title * 30. If you answered yes, in what way have your buying habits changed? I switched to a cheaper brand I switched to a similar cost, but different brand I began to use homemade pet products (i.e. I made my pet’s food, I began grooming my pet) Purchasing products online now Not applicable Question Title * 31. Are you loyal to any pet-specific brands? Yes No Question Title * 32. If you are loyal to a specific brand, please list the brand(s) below. Question Title * 33. What makes you loyal to a specific pet brand? Please select all that apply. Price Ease to find Available online Company's philosopy Customer service Social media activity It was the brand my family used/loyalty to the brand Family/friend recommendation Positive online reviews Professional recommendation Affiliation with associations (i.e. AKC, ASPCA) Rewards program Other Question Title * 34. What motivates you yo tell other Pet owners (good or bad) about a company, brand, or product? Question Title * 35. Do you have any additional thoughts or reasonings on why you think you should be selected for the H&C Pet Parents Panel? Done