B2B Marketing Impact Survey

Question Title

* 1. Are you responsible for a marketing function of a B2B company?

Yes

Question Title

* 2. At what level has your company been impacted by recent events related to COVID-19?

Positively impacted (any positive revenue gains)

Negatively impacted (less than 50% revenue loss)

Severely negatively impacted (more than 50% revenue loss)

Question Title

* 3. Though it may vary per audience, please select your current message tone. Please select all that apply.

Actionable

Aggressive

Bold

Casual

Celebratory

Charismatic

Confident

Direct

Educational

Empathetic

Encouraging

Formal

Helpful

Hopeful

Humourous

Informational

Melancholy

Persuasive

Playful

Positive

Reassuring

Other (please specify)

Question Title

* 4. With which channels are you currently seeing the most success? Please select all that apply.

Blog content

Direct mail

Display ads

Media relations

Paid social ads

Podcasts

Retargeting ads

SEO/inbound search traffic

Social media

Video

Webinars/online events

Other (please specify)

Question Title

* 5. For your channel allocated budget, what is your most recent budget percentage allocation by channel? Answer must total to 100%.

Earned

Owned

Paid