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dsm Weekly readership survey 2024
1.
dsmWeekly is delivered to your email every Wednesday. On a monthly basis, how often do you read the dsm Weekly newsletter?
I read every issue
2-3 times per month
Once a month
I do not read it
Not sure
2.
How long have you subscribed to the dsmWeekly newsletter?
Less than a year
1-2 years
3-5 years
More than 5 years
Not sure
3.
How often do you purchase products or services based on advertising seen in dsmWeekly?
Very often
Often
Seldom
Very Seldom
Never
Unsure
4.
How often do you forward this newsletter or articles from it on to others?
1-2 times per month
3-4 times per month
5-6 times per month
7 or more times per month
I do not forward the newsletter
5.
How often do you actively pursue an activity or feature from the newsletter - dine at a restaurant, purchase from a retailer, attend an event, etc?
1-2 times per month
3-4 times per month
5-6 times per month
7+ times per month
I do not pursue things featured in the newsletter
6.
Please rate dsmWeekly's coverage of food and dining.
Too much
About right
Not enough
Unsure
7.
On average, how many times do you eat out each month?
1-2 times per month
3-4 times per month
5-6 times per month
7+ times per month
n/a
8.
When it comes to the Central Iowa food scene, which of theses topics are you interested in learning more about? (Choose all that apply)
Restaurant openings and closings
Recipes and food preparation
Restaurant specials
Diet and nutrition
Kitchen equipment, tools and appliances
Unique dining experiences
Farmers markets
Ethnic and speciality markets
Beer, wine and spirits
Other (please specify)
9.
Please rate dsmWeekly's coverage of arts and culture.
Too much
Just right
Not enough
Unsure
10.
On average, how many concerts/arts/culture events, ballet and/or live theater do you attend each month?
1-2 per month
3-4 times per month
5-6 times per month
7+ times per month
n/a
11.
Please rate dsmWeekly's coverage of non-profit organizations and philanthropy.
Too much
Just right
Not enough
Not sure
12.
On average, how many charitable or non-profit organizations do you give to on an annual basis (including education)?
13.
As they pertain to Central Iowa, which of these topics are of interest to you?
Arts and culture
Food and dining
Home and gardens
Design and Fashion
Theater
Travel in Iowa
Travel outside of Iowa
Sports and recreation
Mental and physical health
Live music
14.
Which other
dsm
or Business Publications newsletters do you read?
dsmWealth
ia statewide newsletters
dsm Season Preview
Business Record Daily
is Season Preview
Business Record Weekly (print or digital)
InnovationIOWA
Fearless
Commercial Real Estate Weekly
Business Record Iowa
15.
How do you get a print copy of dsm magazine?
It is mailed to my home
I pick on up at one of the 225+ distribution spots around Central Iowa
I get one at the unveiling party for that issue
I do not regularly receive or seek out a print copy of the publication
16.
If you receive a print copy by mail, how do you engage with it?
I read it cover to cover
I read the sections I am interested in
I skim the contents
I generally do not read it
Unsure
17.
How long do you keep your copy of the magazine?
More than 12 months
6 - 12 months
2-5 months
2 months or less
I read it and toss it
18.
What is your gender?
Male
Female
Non-binary
Rather not say
19.
What is your age?
18-24 years old
25-34 years old
35-44 years old
45-54 years old
55-64 years old
65-74 years old
75+ years old
20.
What range best describes your household income?
Under $75,000
$75,000-$99,999
$100,000-$149,999
$150,000-$199,999
$200,000-$249,000
$250,000-$299,999
$300,000 +
21.
What range best describes your household net worth?
Under $100,000
$100,000-$500,000
$500,000-$1,000,000
$1,000,000-$2,000,000
$2,000,000+
22.
I own my primary residence
Yes
No
23.
I rent my primary residence
Yes
No
24.
My current home value is:
Less than $200,000
$200,000-$299,999
$300,000-$399,999
$400,000-$499,999
$500,000-$649,999
$650,000-$799,999
$800,000-$999,999
$1,000,000 or more
25.
I am planning on renovating my home in the next 12-18 months
Yes
No
26.
The renovation will include structural changes to the following rooms (check all that apply)
Kitchen
Living room
Dining room
Bedroom
Bathroom
Speciality room (gym, home theater, bar, foyer, music room, wine cellar, etc)
Closets
Deck/porch/patio
Residential landscape design
Outdoor kitchen
Millwork (stairs and railings, custom cabinetry)
Stone/tile
Glass or mirrors
Interior/exterior lighting
Fireplace
Garage
Basement
Not applicable
Other (please specify)
27.
My renovation project will include the following (check all that apply)
New appliances (kitchen, bath, laundry etc)
New floor coverings
New doors and/or windows
New outdoor landscaping (trees and plants)
New driveway
New roof and/or siding
New heating, cooling and/or ventilation system
Specialty lighting
Custom Cabinetry
Closets/closet systems
Not applicable
Other (please specify)
28.
My renovation budget is
Less than $25,000
$25,000-$49,999
$50,000-$99,999
$100,000-$199,999
$200,000 or more
Not applicable
29.
I plan to engage an architect, landscape architect or architectural firm to help with my renovation
Yes
No
Not applicable
30.
I plan to use a contractor to help with my renovations
Yes
No
Not applicable
None of the above
31.
I am planning on redecorating my home in the next 12-18 months
Yes
No
32.
My redecoration project will include nonstructural changes to the following (check all that apply)
Kitchen
Living room
Dining room
Bathroom
Bedroom
Speciality room (gym, home theater, foyer, bar, music room, wine cellar, etc)
Closet
Deck/porch/patio
Residential landscape design
Outdoor kitchen
Millwork (stairs and railings, custom cabinetry)
Stone/tile
Glass or mirrors
Fireplace
Not applicable
Other (please specify)
33.
My redecoration project will include the following (check all that apply)
New furniture or furnishings
New appliances
New floor coverings
New wall treatments
New window treatments
New electronics or home theater
Artwork
Not applicable
Other (please specify)
34.
My anticipated redecorating budget is:
less than $5000
$5000-$9999
$10,000-$24,999
$25,000-$49,999
$50,000 or more
Not applicable
35.
I plan to hire an interior designer or interior design firm to help with my project
Yes
No
36.
I plan to use a designer from a store where I am purchasing an item/items to help with my redecoration
Yes
No
Not applicable
37.
I am planning on buying or selling a house in the next 12 months
Yes
No
38.
My anticipated price range for the purchase or sale is:
Less than $150,000
$150,000-$249,999
$250,000-$499,999
$500,000-$999,999
$1,000,000 or more
Not applicable
39.
I already have a realtor for my anticipated home sale or purchase
Yes
No
Not applicable
40.
In the next 12 months do you plan to purchase or invest in:
Artwork
Vehicles
New primary residence
New secondary residence
Home remodeling
Home decor
Jewelry or watches
Wine
International travel
Domestic travel
Country Club memberships
Other (please specify)
41.
Do you own a second home?
Yes
No
42.
Do you belong to a golf or country club?
Yes
No
Prefer not to say
43.
How often do you travel outside of Iowa for business or pleasure?
Never
1-2 times per year
2-4 times per year
More than 5 times per year
44.
How often do you travel within Iowa for business or pleasure?
Never
1-2 times per year
2-4 times per year
More than 5 times per year
45.
I get my home design inspirations from (check all that apply)
Books
Magazines (print)
Digital or electronic newsletters or websites
Pinterest
TV
Radio
Friends' homes
Brick and mortar industry-related sores or showrooms (furniture, appliances, lighting, etc)
46.
What is the highest level of education you have completed?
High school
Some college
Undergraduate college degree
Master's degree
Professional degree
Doctorate degree
47.
How often do you attend dsm events (Unveiling parties, Sages over 70 Awards, LGBTQ Legacy Leader Awards, Lifting the Veil, Home Design Awards)
Never
1 time a year
2-4 times per year
More than 5 times per year
I attend all dsm events
48.
What is your zip code?
49.
What do you like most about dsm weekly?
50.
What other topics would you like to see us cover?
51.
Name (optional)
52.
Email address(to be eligible for drawing)