Cameron should do more to nurture good relations with MPs, journalists and other opinion formers.
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Cameron should join Twitter.
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Set out clear principles for reducing the budget deficit.
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CCHQ should run campaigning websites targeted at churchgoers, animal welfare campaigners, servicemen and other important electoral groups.
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Warn voters that the choice is between a strong Conservative government and a dangerous hung parliament.
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Make more use of Ken Clarke, William Hague, Boris Johnson and Eric Pickles.
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Prepare for victory in the election debates.
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Announce a limit on immigration into Britain.
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CCHQ should make a 'Cameron the movie' that tells voters about Cameron's beliefs and personal history.
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Provide every Tory activist with a few positive and very clear policies that can be used on the doorstep with voters.
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