Centurion Holiday 2015 Success Index: Black Friday And Small Business Saturday

1. Introduction--Centurion 2015 Holiday Success Index

Dear Prestige Jeweler,

Each week between now and the end of the year, The Centurion will conduct a quick spot-check survey of top prestige jewelry stores to gauge how business is trending. Our first survey covers the time period leading up to and including Black Friday weekend (with Small Business Saturday), November 27 through November 29.

Survey results will be reported anonymously in the aggregate each week. We very much appreciate your participation to benefit all better jewelry retailers and Centurion invitees.

Best regards,

Howard Hauben
The Centurion

Question Title

* 1. Your store name (this will be kept confidential):

Question Title

* 2. How was business for Black Friday Weekend (November 27-29) compared to last year?

Even

Up 1-5%

Up 6-10%

Up More than 10%

Down 1-5%

Down 6-10%

Down more than 10%

Please feel free to comment:

Question Title

* 3. Did you notice any significant shifts in business in the weeks leading up to Black Friday and the "official" start of the holiday season?

We did more business in October and November this year than last year

We did less business in October and November this year than last year

Our business leading up to Black Friday was about the same as last year

Please feel free to comment: