STATE OF THE INDUSTRY QUESTIONS 2024

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* 1. Which of the below best describes the gender with which you identify?

Male

Female

Non-binary

Gender not listed here

Prefer not to say

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* 2. Where are you currently located?

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* 3. Is your current employment

Permanent - Full time

Permanent - Part Time (3 x days per week or less)

Freelance or Contract

Not currently employed

Other

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* 4. Which of the below, best describes your level/title

Junior Exec/Account Exec/Senior Account Exec

Account Manager/Senior Account Manager

Account Director/Senior Account Director

Associate Director/PR Manager

Director

Leadership

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* 5. Which of the below best describes your specialisation within the PR & Comms industry?

B2B

Consumer

Crisis and Issues

Digital and Social Media

ESG/Sustainability

Financial Communications

Generalist

Healthcare

Internal Communications

Public affairs/Government Relations

Technology

Other (please specify)

ABOUT YOUR CURRENT EMPLOYMENT

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* 6. How long have you been in your current employment?

Less than 12 months

1-2 years

2-3 years

3-4 years

4-5 years

5-8 years

8 Years +

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* 7. How happy are you in your current employment? (Scale 1-5)

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 8. Which of the below have most impact on your happiness?

Job Title

Salary

Bonus

Benefits

Work-life Balance

Hybrid Working

Training

Promotion Opportunities

Support and Guidance from Senior Leadership

Workplace Culture

Sense of Purpose in your Work

Other (please specify)

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* 9. In your opinion, which skills are most important to your current employer?

Media Relations

Account Management (budgets, reporting, managing the day 2 day running of an account)

Sector Knowledge

Writing/Content Development

Client Advisory/Strategic Counsel

New Business

Creativity

Other (please specify)

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* 10. How would you evaluate your current employer in the following areas (Rank 0-3 with 0= N/A, 1 = Poor, 2 = Adequate, 3 = Good

	0=N/A	1=POOR	2=ADEQUATE	3=GOOD
Ensuring Fair and Transparent job titles	Ensuring Fair and Transparent job titles 0=N/A	Ensuring Fair and Transparent job titles 1=POOR	Ensuring Fair and Transparent job titles 2=ADEQUATE	Ensuring Fair and Transparent job titles 3=GOOD
Providing fair, market rate pay	Providing fair, market rate pay 0=N/A	Providing fair, market rate pay 1=POOR	Providing fair, market rate pay 2=ADEQUATE	Providing fair, market rate pay 3=GOOD
Providing fair, market rate benefits	Providing fair, market rate benefits 0=N/A	Providing fair, market rate benefits 1=POOR	Providing fair, market rate benefits 2=ADEQUATE	Providing fair, market rate benefits 3=GOOD
Recognising and rewarding good work	Recognising and rewarding good work 0=N/A	Recognising and rewarding good work 1=POOR	Recognising and rewarding good work 2=ADEQUATE	Recognising and rewarding good work 3=GOOD
Encouraging healthy work-life balance	Encouraging healthy work-life balance 0=N/A	Encouraging healthy work-life balance 1=POOR	Encouraging healthy work-life balance 2=ADEQUATE	Encouraging healthy work-life balance 3=GOOD
Providing flexibility for hybrid working	Providing flexibility for hybrid working 0=N/A	Providing flexibility for hybrid working 1=POOR	Providing flexibility for hybrid working 2=ADEQUATE	Providing flexibility for hybrid working 3=GOOD
Providing training opportunities	Providing training opportunities 0=N/A	Providing training opportunities 1=POOR	Providing training opportunities 2=ADEQUATE	Providing training opportunities 3=GOOD
Providing promotion opportunities	Providing promotion opportunities 0=N/A	Providing promotion opportunities 1=POOR	Providing promotion opportunities 2=ADEQUATE	Providing promotion opportunities 3=GOOD
Encouraging a diverse and inclusive culture	Encouraging a diverse and inclusive culture 0=N/A	Encouraging a diverse and inclusive culture 1=POOR	Encouraging a diverse and inclusive culture 2=ADEQUATE	Encouraging a diverse and inclusive culture 3=GOOD

Other (please specify)

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* 11. In the past 12 months, which (if any) professional development initiatives, have you undertaken? (Select all that apply)

Further Academic education

Courses relating to PR or Communications

Management courses

Internal Training

Mentoring programmes (inside your organisation)

Mentoring programmes (outside your organisation)

External coaching

Others

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* 12. What is your annual salary?

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* 13. Compared with 2022, has your annual salary increased, decreased or stayed the same in 2023?

Increased

Decreased

Stayed the same

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* 14. Did you receive a bonus in 2023?

Yes

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* 15. If yes, what % of your annual salary was the bonus?

Less than 5%

5% - 10%

10% - 20%

More than 20%

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* 16. Do you expect to receive a bonus in 2024?

Yes

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* 17. If yes, what % of your annual salary do you expect it to be?

Less than 5%

5% - 10%

10% - 20%

More than 20%

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* 18. Compared with 2022, how in 2023 have (if at all) your benefits changed? (reduced, same, increased)

	Increased	Decreased	Stayed the same
Private Medical Insurance	Private Medical Insurance Increased	Private Medical Insurance Decreased	Private Medical Insurance Stayed the same
Holiday Allowance	Holiday Allowance Increased	Holiday Allowance Decreased	Holiday Allowance Stayed the same
Maternity/Paternity Leave	Maternity/Paternity Leave Increased	Maternity/Paternity Leave Decreased	Maternity/Paternity Leave Stayed the same
Pension Contributions	Pension Contributions Increased	Pension Contributions Decreased	Pension Contributions Stayed the same

Other (please specify)

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* 19. Compared with 2022, how in 2023, has (if at all) your overall compensation package changed?

Reduced

Increased

The same

ABOUT YOUR CAREER GOALS

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* 20. In the next 12 months, would you be looking for a promotion?

Yes

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* 21. In the next 12 months, will you be looking for a new role?

Yes

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* 22. If not, why not?

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* 23. What would motivate you to accept a position with a new employer? (Rank top 3 in order of importance)

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* 24. In the coming year, do you plan to change your type of work/employer?

Yes

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* 25. If yes, what would you change to? In-House, Agency, Permanent, Contract/Freelance

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* 26. In the coming year, are you anticipating staying within the PR & Communications Industry?

Yes

STATE OF THE INDUSTRY QUESTIONS 2024 - UK

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* 1. Which of the below best describes the gender with which you identify?

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* 2. Where are you currently located?

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* 3. Is your current employment

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* 4. Which of the below, best describes your level/title

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* 5. Which of the below best describes your specialisation within the PR & Comms industry?

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* 6. How long have you been in your current employment?

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* 7. How happy are you in your current employment? (Scale 1-5)

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* 8. Which of the below have most impact on your happiness?

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* 9. In your opinion, which skills are most important to your current employer?

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* 10. How would you evaluate your current employer in the following areas (Rank 0-3 with 0= N/A, 1 = Poor, 2 = Adequate, 3 = Good

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* 11. In the past 12 months, which (if any) professional development initiatives, have you undertaken? (Select all that apply)

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* 12. What is your annual salary?

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* 13. Compared with 2022, has your annual salary increased, decreased or stayed the same in 2023?

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* 14. Did you receive a bonus in 2023?

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* 15. If yes, what % of your annual salary was the bonus?

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* 16. Do you expect to receive a bonus in 2024?

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* 17. If yes, what % of your annual salary do you expect it to be?

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* 18. Compared with 2022, how in 2023 have (if at all) your benefits changed? (reduced, same, increased)

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* 19. Compared with 2022, how in 2023, has (if at all) your overall compensation package changed?

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* 20. In the next 12 months, would you be looking for a promotion?

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* 21. In the next 12 months, will you be looking for a new role?

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* 22. If not, why not?

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* 23. What would motivate you to accept a position with a new employer? (Rank top 3 in order of importance)

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* 24. In the coming year, do you plan to change your type of work/employer?

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* 25. If yes, what would you change to? In-House, Agency, Permanent, Contract/Freelance

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* 26. In the coming year, are you anticipating staying within the PR & Communications Industry?

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* 27. Any other questions?