Selling sustainable travel – YOUR views

We want to hear from travel agents about how much of a priority sustainable travel is for you and your clients. Is it something you feel confident discussing and selling? And which suppliers do you most closely associate with sustainable travel? Please take our short survey (no more than 5 minutes) and you’ll be entered into a draw to win one of four £50 Love2Shop vouchers to spend with a high street brand of your choice.

Question Title

* 1. How much of a priority is sustainable travel for your customers currently?

Non-existent

Vaguely interested

Quite interested

Significant priority

I don’t know

Question Title

* 2. How confident do you feel talking to clients about the following issues and ideas?

	Zero confidence	Small amount of confidence	Reasonably confident	Very confident
Carbon offsetting for flights	Carbon offsetting for flights Zero confidence	Carbon offsetting for flights Small amount of confidence	Carbon offsetting for flights Reasonably confident	Carbon offsetting for flights Very confident
Respecting wildlife & supporting biodiversity	Respecting wildlife & supporting biodiversity Zero confidence	Respecting wildlife & supporting biodiversity Small amount of confidence	Respecting wildlife & supporting biodiversity Reasonably confident	Respecting wildlife & supporting biodiversity Very confident
Supporting/spending money in local communities	Supporting/spending money in local communities Zero confidence	Supporting/spending money in local communities Small amount of confidence	Supporting/spending money in local communities Reasonably confident	Supporting/spending money in local communities Very confident
Avoiding unethical animal attractions/activities	Avoiding unethical animal attractions/activities Zero confidence	Avoiding unethical animal attractions/activities Small amount of confidence	Avoiding unethical animal attractions/activities Reasonably confident	Avoiding unethical animal attractions/activities Very confident
Staying in sustainability-conscious accommodation	Staying in sustainability-conscious accommodation Zero confidence	Staying in sustainability-conscious accommodation Small amount of confidence	Staying in sustainability-conscious accommodation Reasonably confident	Staying in sustainability-conscious accommodation Very confident
Reducing single-use plastics	Reducing single-use plastics Zero confidence	Reducing single-use plastics Small amount of confidence	Reducing single-use plastics Reasonably confident	Reducing single-use plastics Very confident
Taking lower-carbon forms of transports eg rail or electric vehicle	Taking lower-carbon forms of transports eg rail or electric vehicle Zero confidence	Taking lower-carbon forms of transports eg rail or electric vehicle Small amount of confidence	Taking lower-carbon forms of transports eg rail or electric vehicle Reasonably confident	Taking lower-carbon forms of transports eg rail or electric vehicle Very confident

Question Title

* 3. How easily could you source appropriate suppliers if clients asked about travelling more sustainably?

With great difficulty

I could recommend a couple

Relatively well

Very easily

Question Title

* 4. How frequently do you include sustainable travel messages in your marketing content?
(e.g. greener travel options, wildlife/environmental projects, eco-friendly accommodation, supporting local communities)

Never

Occasionally

Frequently

Almost always

Question Title

* 5. How frequently do you include sustainable travel messages in your pre-departure communications with clients?
(e.g. tips on being culturally sensitive, minimising water and single-use plastic usage, buying locally-made souvenirs, visiting community projects)

Never

Occasionally

Frequently

Almost always

Question Title

* 6. How significant do you believe your role as a travel advisor is in helping the industry become more sustainable?

Insignificant

Some importance

Considerable importance

A vital role

Question Title

* 7. To what extent have you ever considered the following areas of sustainability within your own business/working environment, and taken steps to improve in this area?

	Never	A little	Somewhat	A significant amount	Not applicable for me
Energy usage in your own store/office premises, if applicable	Energy usage in your own store/office premises, if applicable Never	Energy usage in your own store/office premises, if applicable A little	Energy usage in your own store/office premises, if applicable Somewhat	Energy usage in your own store/office premises, if applicable A significant amount	Energy usage in your own store/office premises, if applicable Not applicable for me
Reducing and recycling paper	Reducing and recycling paper Never	Reducing and recycling paper A little	Reducing and recycling paper Somewhat	Reducing and recycling paper A significant amount	Reducing and recycling paper Not applicable for me
Reducing and recycling plastics	Reducing and recycling plastics Never	Reducing and recycling plastics A little	Reducing and recycling plastics Somewhat	Reducing and recycling plastics A significant amount	Reducing and recycling plastics Not applicable for me
The carbon footprint of your own work-related travel and trips	The carbon footprint of your own work-related travel and trips Never	The carbon footprint of your own work-related travel and trips A little	The carbon footprint of your own work-related travel and trips Somewhat	The carbon footprint of your own work-related travel and trips A significant amount	The carbon footprint of your own work-related travel and trips Not applicable for me
The carbon footprint of your marketing activities eg printing of direct mail, luggage tags, exhibition stands	The carbon footprint of your marketing activities eg printing of direct mail, luggage tags, exhibition stands Never	The carbon footprint of your marketing activities eg printing of direct mail, luggage tags, exhibition stands A little	The carbon footprint of your marketing activities eg printing of direct mail, luggage tags, exhibition stands Somewhat	The carbon footprint of your marketing activities eg printing of direct mail, luggage tags, exhibition stands A significant amount	The carbon footprint of your marketing activities eg printing of direct mail, luggage tags, exhibition stands Not applicable for me
Creating a diverse and inclusive workplace where ALL employees can achieve their potential	Creating a diverse and inclusive workplace where ALL employees can achieve their potential Never	Creating a diverse and inclusive workplace where ALL employees can achieve their potential A little	Creating a diverse and inclusive workplace where ALL employees can achieve their potential Somewhat	Creating a diverse and inclusive workplace where ALL employees can achieve their potential A significant amount	Creating a diverse and inclusive workplace where ALL employees can achieve their potential Not applicable for me
Making customers of all sexual orientations, ethnicities and physical abilities feel welcome and being able to offer appropriate advice	Making customers of all sexual orientations, ethnicities and physical abilities feel welcome and being able to offer appropriate advice Never	Making customers of all sexual orientations, ethnicities and physical abilities feel welcome and being able to offer appropriate advice A little	Making customers of all sexual orientations, ethnicities and physical abilities feel welcome and being able to offer appropriate advice Somewhat	Making customers of all sexual orientations, ethnicities and physical abilities feel welcome and being able to offer appropriate advice A significant amount	Making customers of all sexual orientations, ethnicities and physical abilities feel welcome and being able to offer appropriate advice Not applicable for me

Question Title

* 8. Which suppliers (which could be operators, airlines, cruise lines, add-on providers, accommodation providers or tourist boards) do you perceive to be at the forefront of championing sustainability in travel?

Question Title

* 9. How focused do you believe each of the following travel brands to be on sustainability?

	Not at all focused	Some focus	Very focused	Don’t know
AE Expeditions	AE Expeditions Not at all focused	AE Expeditions Some focus	AE Expeditions Very focused	AE Expeditions Don’t know
easyJet holidays	easyJet holidays Not at all focused	easyJet holidays Some focus	easyJet holidays Very focused	easyJet holidays Don’t know
Eurostar	Eurostar Not at all focused	Eurostar Some focus	Eurostar Very focused	Eurostar Don’t know
G Adventures	G Adventures Not at all focused	G Adventures Some focus	G Adventures Very focused	G Adventures Don’t know
Iberostar Hotels & Resorts	Iberostar Hotels & Resorts Not at all focused	Iberostar Hotels & Resorts Some focus	Iberostar Hotels & Resorts Very focused	Iberostar Hotels & Resorts Don’t know
Intrepid	Intrepid Not at all focused	Intrepid Some focus	Intrepid Very focused	Intrepid Don’t know
Jet2holidays	Jet2holidays Not at all focused	Jet2holidays Some focus	Jet2holidays Very focused	Jet2holidays Don’t know
Quark Expeditions	Quark Expeditions Not at all focused	Quark Expeditions Some focus	Quark Expeditions Very focused	Quark Expeditions Don’t know
Riu Hotels & Resorts	Riu Hotels & Resorts Not at all focused	Riu Hotels & Resorts Some focus	Riu Hotels & Resorts Very focused	Riu Hotels & Resorts Don’t know
Titan Travel	Titan Travel Not at all focused	Titan Travel Some focus	Titan Travel Very focused	Titan Travel Don’t know
TTC Tour Brands (inc Insight, Trafalgar, Contiki)	TTC Tour Brands (inc Insight, Trafalgar, Contiki) Not at all focused	TTC Tour Brands (inc Insight, Trafalgar, Contiki) Some focus	TTC Tour Brands (inc Insight, Trafalgar, Contiki) Very focused	TTC Tour Brands (inc Insight, Trafalgar, Contiki) Don’t know
Voyages SNCF	Voyages SNCF Not at all focused	Voyages SNCF Some focus	Voyages SNCF Very focused	Voyages SNCF Don’t know

Question Title

* 10. How likely are you to recommend each of the following brands for a relevant client who is interested in holidaying more responsibly?

	Not at all likely	Somewhat likely	Very likely	Don’t know
AE Expeditions	AE Expeditions Not at all likely	AE Expeditions Somewhat likely	AE Expeditions Very likely	AE Expeditions Don’t know
easyJet holidays	easyJet holidays Not at all likely	easyJet holidays Somewhat likely	easyJet holidays Very likely	easyJet holidays Don’t know
Eurostar	Eurostar Not at all likely	Eurostar Somewhat likely	Eurostar Very likely	Eurostar Don’t know
G Adventures	G Adventures Not at all likely	G Adventures Somewhat likely	G Adventures Very likely	G Adventures Don’t know
Iberostar Hotels & Resorts	Iberostar Hotels & Resorts Not at all likely	Iberostar Hotels & Resorts Somewhat likely	Iberostar Hotels & Resorts Very likely	Iberostar Hotels & Resorts Don’t know
Intrepid	Intrepid Not at all likely	Intrepid Somewhat likely	Intrepid Very likely	Intrepid Don’t know
Jet2holidays	Jet2holidays Not at all likely	Jet2holidays Somewhat likely	Jet2holidays Very likely	Jet2holidays Don’t know
Quark Expeditions	Quark Expeditions Not at all likely	Quark Expeditions Somewhat likely	Quark Expeditions Very likely	Quark Expeditions Don’t know
Riu Hotels & Resorts	Riu Hotels & Resorts Not at all likely	Riu Hotels & Resorts Somewhat likely	Riu Hotels & Resorts Very likely	Riu Hotels & Resorts Don’t know
Titan Travel	Titan Travel Not at all likely	Titan Travel Somewhat likely	Titan Travel Very likely	Titan Travel Don’t know
TTC Tour Brands (inc Insight, Trafalgar, Contiki)	TTC Tour Brands (inc Insight, Trafalgar, Contiki) Not at all likely	TTC Tour Brands (inc Insight, Trafalgar, Contiki) Somewhat likely	TTC Tour Brands (inc Insight, Trafalgar, Contiki) Very likely	TTC Tour Brands (inc Insight, Trafalgar, Contiki) Don’t know
Voyages SNCF	Voyages SNCF Not at all likely	Voyages SNCF Somewhat likely	Voyages SNCF Very likely	Voyages SNCF Don’t know

Question Title

* 11. How committed do you think each of the following tourist boards is to driving and promoting sustainable travel in their destination?

	Not at all committed	Somewhat committed	Very committed	Don't know
Costa Rica	Costa Rica Not at all committed	Costa Rica Somewhat committed	Costa Rica Very committed	Costa Rica Don't know
Dubai	Dubai Not at all committed	Dubai Somewhat committed	Dubai Very committed	Dubai Don't know
Greece	Greece Not at all committed	Greece Somewhat committed	Greece Very committed	Greece Don't know
Italy	Italy Not at all committed	Italy Somewhat committed	Italy Very committed	Italy Don't know
Malta	Malta Not at all committed	Malta Somewhat committed	Malta Very committed	Malta Don't know
Spain	Spain Not at all committed	Spain Somewhat committed	Spain Very committed	Spain Don't know

Question Title

* 12. How likely are you to recommend each of the following destinations for a relevant client who is interested in holidaying responsibly?

	Not at all likely	Somewhat likely	Very likely	Don't know
Costa Rica	Costa Rica Not at all likely	Costa Rica Somewhat likely	Costa Rica Very likely	Costa Rica Don't know
Dubai	Dubai Not at all likely	Dubai Somewhat likely	Dubai Very likely	Dubai Don't know
Greece	Greece Not at all likely	Greece Somewhat likely	Greece Very likely	Greece Don't know
Italy	Italy Not at all likely	Italy Somewhat likely	Italy Very likely	Italy Don't know
Malta	Malta Not at all likely	Malta Somewhat likely	Malta Very likely	Malta Don't know
Spain	Spain Not at all likely	Spain Somewhat likely	Spain Very likely	Spain Don't know

Question Title

* 13. How easily have you been able to locate information about a supplier’s sustainability credentials in the last year, if you needed to?

No idea/haven't needed to

Not easily

Quite easily

I know exactly where to go

Selling sustainable travel – YOUR views

Question Title

* 1. How much of a priority is sustainable travel for your customers currently?

Question Title

* 2. How confident do you feel talking to clients about the following issues and ideas?

Question Title

* 3. How easily could you source appropriate suppliers if clients asked about travelling more sustainably?

Question Title

* 4. How frequently do you include sustainable travel messages in your marketing content? (e.g. greener travel options, wildlife/environmental projects, eco-friendly accommodation, supporting local communities)

Question Title

* 5. How frequently do you include sustainable travel messages in your pre-departure communications with clients? (e.g. tips on being culturally sensitive, minimising water and single-use plastic usage, buying locally-made souvenirs, visiting community projects)

Question Title

* 6. How significant do you believe your role as a travel advisor is in helping the industry become more sustainable?

Question Title

* 7. To what extent have you ever considered the following areas of sustainability within your own business/working environment, and taken steps to improve in this area?

Question Title

* 8. Which suppliers (which could be operators, airlines, cruise lines, add-on providers, accommodation providers or tourist boards) do you perceive to be at the forefront of championing sustainability in travel?

Question Title

* 9. How focused do you believe each of the following travel brands to be on sustainability?

Question Title

* 10. How likely are you to recommend each of the following brands for a relevant client who is interested in holidaying more responsibly?

Question Title

* 11. How committed do you think each of the following tourist boards is to driving and promoting sustainable travel in their destination?

Question Title

* 12. How likely are you to recommend each of the following destinations for a relevant client who is interested in holidaying responsibly?

Question Title

* 13. How easily have you been able to locate information about a supplier’s sustainability credentials in the last year, if you needed to?

Question Title

* 14. What would help you to promote and to sell sustainable travel more regularly and confidently to your clients?

* 4. How frequently do you include sustainable travel messages in your marketing content?
(e.g. greener travel options, wildlife/environmental projects, eco-friendly accommodation, supporting local communities)

* 5. How frequently do you include sustainable travel messages in your pre-departure communications with clients?
(e.g. tips on being culturally sensitive, minimising water and single-use plastic usage, buying locally-made souvenirs, visiting community projects)