Screen Reader Mode Icon Check SCREEN READER MODE to make this survey compatible with screen readers. Corporate Ink - Looking Ahead to 2022: Marketing Goals and Strategies Question Title * 1. How much growth is your company projecting for 2022? Less than 10% 10 - 19% 20 - 30% 31 - 50% 51 - 100% More than 100% I'm not sure yet OK Question Title * 2. How do you anticipate your 2022 marketing investments to change? Decrease Significantly Decrease Slightly Stay the Same Increase Slightly Increase Significantly NA Content Marketing Content Marketing Decrease Significantly Content Marketing Decrease Slightly Content Marketing Stay the Same Content Marketing Increase Slightly Content Marketing Increase Significantly Content Marketing NA Events Events Decrease Significantly Events Decrease Slightly Events Stay the Same Events Increase Slightly Events Increase Significantly Events NA Influencers and Analysts Influencers and Analysts Decrease Significantly Influencers and Analysts Decrease Slightly Influencers and Analysts Stay the Same Influencers and Analysts Increase Slightly Influencers and Analysts Increase Significantly Influencers and Analysts NA Marketing Technology and Software Marketing Technology and Software Decrease Significantly Marketing Technology and Software Decrease Slightly Marketing Technology and Software Stay the Same Marketing Technology and Software Increase Slightly Marketing Technology and Software Increase Significantly Marketing Technology and Software NA Product Marketing Product Marketing Decrease Significantly Product Marketing Decrease Slightly Product Marketing Stay the Same Product Marketing Increase Slightly Product Marketing Increase Significantly Product Marketing NA Paid Digital Marketing Paid Digital Marketing Decrease Significantly Paid Digital Marketing Decrease Slightly Paid Digital Marketing Stay the Same Paid Digital Marketing Increase Slightly Paid Digital Marketing Increase Significantly Paid Digital Marketing NA Public Relations Public Relations Decrease Significantly Public Relations Decrease Slightly Public Relations Stay the Same Public Relations Increase Slightly Public Relations Increase Significantly Public Relations NA Third-party Sponsorships Third-party Sponsorships Decrease Significantly Third-party Sponsorships Decrease Slightly Third-party Sponsorships Stay the Same Third-party Sponsorships Increase Slightly Third-party Sponsorships Increase Significantly Third-party Sponsorships NA Video Video Decrease Significantly Video Decrease Slightly Video Stay the Same Video Increase Slightly Video Increase Significantly Video NA OK Question Title * 3. What are your top two marketing priorities for 2022? Lead generation Improving pipeline conversions Brand awareness and value External validation (analysts, rankings, awards, customers, etc.) Competitive differentiation Market education Other (please specify) OK Question Title * 4. Where does PR add value to your organization? Check all that apply. Creating interest and demand from prospects Increasing market trust and credibility Improving brand value and awareness Differentiating from the competition Expanding the reach and impact of marketing campaigns Educating the market on your solution/approach Hiring and retaining talent Attracting investor attention Nurturing analysts and influencers We don't currently invest in PR OK Question Title * 5. What are the most in-demand skills for your marketing team? (Check your top 3) Business strategy and marketing alignment Campaign development and strategy Data and analytics Demand generation Design and graphics Marketing technology management Messaging, positioning and storytelling Product marketing SEO and digital Video production and editing Writing and content development OK Question Title * 6. How is your marketing team thinking about the following strategies for 2022? We already invest in this. We're actively considering it. We are budgeting for it in 2022. It's not a current priority. Experiential and interactive content Experiential and interactive content We already invest in this. Experiential and interactive content We're actively considering it. Experiential and interactive content We are budgeting for it in 2022. Experiential and interactive content It's not a current priority. Third-party software and peer review sites (G2, Capterra, etc.) Third-party software and peer review sites (G2, Capterra, etc.) We already invest in this. Third-party software and peer review sites (G2, Capterra, etc.) We're actively considering it. Third-party software and peer review sites (G2, Capterra, etc.) We are budgeting for it in 2022. Third-party software and peer review sites (G2, Capterra, etc.) It's not a current priority. Customer experience and journey management Customer experience and journey management We already invest in this. Customer experience and journey management We're actively considering it. Customer experience and journey management We are budgeting for it in 2022. Customer experience and journey management It's not a current priority. Targeting and personalization Targeting and personalization We already invest in this. Targeting and personalization We're actively considering it. Targeting and personalization We are budgeting for it in 2022. Targeting and personalization It's not a current priority. Account based marketing Account based marketing We already invest in this. Account based marketing We're actively considering it. Account based marketing We are budgeting for it in 2022. Account based marketing It's not a current priority. Podcasting Podcasting We already invest in this. Podcasting We're actively considering it. Podcasting We are budgeting for it in 2022. Podcasting It's not a current priority. OK Question Title * 7. Which of the following content types would elevate your marketing program in 2022? Select all that apply. Interactive content (benchmarks, ROI calculators, maturity assessments, etc.) Sales content that tackles "elephant in the room" questions on pricing, deployment, differentiation, ROI, etc. Conversational, informal and topical executive videos for social media Data-driven content (market surveys, research and use of proprietary data) Audio-driven content OK Question Title * 8. What best describes your position today? CEO or President VPM or CMO Chief Revenue Officer/Head of Sales Director-level marketing Manager-level marketing Executive - non-marketing OK Question Title * 9. What best describes your organization today? B2B B2C Government Non-Profit OK NEXT
