YCC and Youth4Tourism Gig Brief

Welcome! This is where we collect a little bit of information from you in order to create fresh marketing assets that really meet your needs. It should take you 4-8 minutes to answer the questions below.

PS: YCC (Youth Content Collective) – as funded by Sanlam and parners, and aligned to YES – helps nurture young, black talented creatives into entrepreneurs, and Youth4Tourism (Y4T) is a sectoral initiative that empowers tourism SMMEs with marketing material to grow their businesses.

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* 1. Your details:

First name (of key contact):

Surname (of key contact):

Company / Organisation:

Email address:

Cell no.:

Address/town/city (or region):

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* 2. Have you worked with us (YCC and/or Y4T) before?

Yes

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* 3. What industry/sector is your offering in (select max. 2)?

Service business

Tourism (Tours/destinations/museums/conservation)

NGO/NPO/Organisation

Other

Accommodation/Hospitality/Food/Entertainment

Product business/wholesaler/retailer

Tech business/startup

Other (please specify)

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* 4. How old is you business/organisation?

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* 5. Roughly what is the total annual turnover/revenue/funding of your business/organisation?

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* 6. What type of creative material do you need (select 1-3 (max))?:

Photography

Video

Social media collateral (buttons, posts, mastheads, etc.)

Illustration

Graphic design (logos, brochures, etc.)

Digital design (including website, etc.)

Advertising (print/static/out-of-home)

Other (please specify)

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* 7. What would you like this material to achieve (what is your marketing objective)? (Please be as brief and clear as possible, 1-3 sentences):

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* 8. Which of the following words/phrases best describe the feeling/character you want the material to have? Select all that apply (up to 2):

Humorous

Luxurious, classy, aspirational

Emotive/moving

Friendly, warm/comforting or family-focused

Strong call to action

Well priced/economical

Fun, exciting & thrilling

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* 9. You may or may not have to contribute to the costs of this project. What do you think the cost to create the material you have selected above is?

R0-R2,000

R2,001-R5,000

R5,001-R10,000

R10,001-R20,000

R20,001+

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* 10. What is your deadline?

2-5 days from now

6-10 days

11-15 days

16-25 days

Longer than 25 days

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* 11. If you have particular scenes/shots/aspects that we must capture, please list them here (if applicable):

Scene/shot 1:

Scene/shot 2:

Scene/shot 3:

Scene/shot 4:

Scene/shot 5:

Scene/shot 6:

Scene/shot 7:

Scene/shot 8:

Scene/shot 9:

Scene/shot 10:

Others:

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* 12. Please provide other relevant details & specs you may know (like typefaces and colour palette. And format specifics e.g., for video 16:9, duration and HD? For photographs: how many? 4:3 and what other format? Date/s and place/s of events, etc.)?:

YCC and Youth4Tourism Gig Brief

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* 1. Your details:

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* 2. Have you worked with us (YCC and/or Y4T) before?

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* 3. What industry/sector is your offering in (select max. 2)?

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* 4. How old is you business/organisation?

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* 5. Roughly what is the total annual turnover/revenue/funding of your business/organisation?

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* 6. What type of creative material do you need (select 1-3 (max))?:

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* 7. What would you like this material to achieve (what is your marketing objective)? (Please be as brief and clear as possible, 1-3 sentences):

Question Title

* 8. Which of the following words/phrases best describe the feeling/character you want the material to have? Select all that apply (up to 2):

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* 9. You may or may not have to contribute to the costs of this project. What do you think the cost to create the material you have selected above is?

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* 10. What is your deadline?

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* 11. If you have particular scenes/shots/aspects that we must capture, please list them here (if applicable):

Question Title

* 12. Please provide other relevant details & specs you may know (like typefaces and colour palette. And format specifics e.g., for video 16:9, duration and HD? For photographs: how many? 4:3 and what other format? Date/s and place/s of events, etc.)?:

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* 13. Which YCC team member approached you/will be executing the project?