TOPIC: Infotainment These two questions explore the factors involved in the adoption and implementation of onboard infotainment systems. Question Title * 1. Does your transit agency sell location-based advertising? Yes No Question Title * 2. If yes, does your transit agency use an onboard infotainment system to manage its location based advertising? Yes No Question Title * 3. In your view, what is the major objection to your transit agency NOT selling location-based advertising? Software too difficult to use No one on staff available to sell advertising No interest from advertisers Risk of offending riders No rider interest Cost of hardware/software Lack of media auditing and reports Other (please specify) Question Title * 4. If your transit agency had onboard infotainment, how would you use it? (Please rank in order of importance.) Next
