Biggest Challenge in Tradeshow Exhibiting? Question Title * 1. What is your biggest challenge in using tradeshows to market successfully? Determining your show objectives Budgeting Pre-show marketing and preparation Creating an awesome booth that represents your company's brand and image Booth staff training Lead generation Post-show follow up Keeping track of everything from show to show Question Title * 2. Fill in your email address if you would like to see the results, and pick up a copy of "101 Rules of Tradeshow Marketing" ebook. Done