This self-assessment is the first step in gaining a competitive talent advantage.

For each of these twenty statements, rank your organization on a scale of 1 star to 5 stars, where 1 is weak and 5 is strong. 

Question Title

* 1. We have a set of core values that are compelling and well-written. They are just right for us.

Question Title

* 2. We have engaging displays in our offices that reinforce our unique cultural aspects, history, vision, etc.

Question Title

* 3. If speaking to a potential new recruit, our employees are able to share consistent and engaging messages about why our company is a good place to work.

Question Title

* 4. We have an outstanding careers section on our website that helps persuade prospective employees to want to work with us.

Question Title

* 5. We frequently execute activities like wellness contests, business games and learning events.

Question Title

* 6. Visitors quickly get a feel for our culture right when they walk in the front door.

Question Title

* 7. New employees are educated about our culture and core values during their first month with our company.

Question Title

* 8. We communicate with new employees prior to their first day with an inspiring welcome kit.

Question Title

* 9. We have excellent and consistent internal communications (newsletter, videos, technology tools, etc.) that keep employees well-informed.

Question Title

* 10. We have a strong "purpose" statement that is in writing, and  reflects the reason we exist.

Question Title

* 11. We have high-quality videos that showcase our culture and/or share stories about our employees.

Question Title

* 12. We have excellent booth materials and/or collateral to help us stand out at career fairs or other recruiting events.

Question Title

* 13. Our purpose, vision and core values have been communicated effectively and are well-known by everyone in the company.

Question Title

* 14. Information employees need is well organized and easy to find (Intranet, shared drive, etc.)

Question Title

* 15. Our work environment is strategically decorated to support the culture we want (i.e. wall art, signage, digital screens).

Question Title

* 16. Employees regularly share examples of outstanding performance by their peers through a recognition program we have in place.

Question Title

* 17. We capture our company and employee volunteering activities (photos, hours volunteered, outcomes) and showcase our community initiatives and the organizations we support.

Question Title

* 18. Our job postings are written to not only describe the job, but also “sell it” effectively.

Question Title

* 19. We have a comprehensive digital marketing campaign in place to reach prospective new employees and create awareness around our company, our culture and our opportunities.

Question Title

* 20. We have well-attended and enjoyable company events and social outings that build team spirit and facilitate bonding.