This self-assessment is the first step in gaining a competitive talent advantage.

For each of these twenty statements, rank your organization on a scale of 1 star to 5 stars, where 1 is weak and 5 is strong. 

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* 1. We have a set of core values that are compelling and well-written. They are just right for us.

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* 2. We have engaging displays in our offices that reinforce our unique cultural aspects, history, vision, etc.

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* 3. If speaking to a potential new recruit, our employees are able to share consistent and engaging messages about why our company is a good place to work.

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* 4. We have an outstanding careers section on our website that helps persuade prospective employees to want to work with us.

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* 5. We frequently execute activities like wellness contests, business games and learning events.

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* 6. Visitors quickly get a feel for our culture right when they walk in the front door.

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* 7. New employees are educated about our culture and core values during their first month with our company.

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* 8. We communicate with new employees prior to their first day with an inspiring welcome kit.

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* 9. We have excellent and consistent internal communications (newsletter, videos, technology tools, etc.) that keep employees well-informed.

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* 10. We have a strong "purpose" statement that is in writing, and  reflects the reason we exist.

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* 11. We have high-quality videos that showcase our culture and/or share stories about our employees.

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* 12. We have excellent booth materials and/or collateral to help us stand out at career fairs or other recruiting events.

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* 13. Our purpose, vision and core values have been communicated effectively and are well-known by everyone in the company.

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* 14. Information employees need is well organized and easy to find (Intranet, shared drive, etc.)

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* 15. Our work environment is strategically decorated to support the culture we want (i.e. wall art, signage, digital screens).

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* 16. Employees regularly share examples of outstanding performance by their peers through a recognition program we have in place.

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* 17. We capture our company and employee volunteering activities (photos, hours volunteered, outcomes) and showcase our community initiatives and the organizations we support.

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* 18. Our job postings are written to not only describe the job, but also “sell it” effectively.

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* 19. We have a comprehensive digital marketing campaign in place to reach prospective new employees and create awareness around our company, our culture and our opportunities.

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* 20. We have well-attended and enjoyable company events and social outings that build team spirit and facilitate bonding.

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