Centurion Holiday 2011 Success Index: Total Seasonal Sales

1. Introduction--Centurion 2011 Holiday Success Index

Dear Prestige Fine Jewelry Retailer,

The Centurion is conducting a spot-check survey of top fine jewelry stores to gauge total holiday business trends for 2011. Seeing business trends among colleagues is great benefit to top-level fine jewelers nationwide.

Your answers will be kept confidential and survey results will be reported anonymously in the aggregate. We very much appreciate your participation to benefit all better jewelry retailers and Centurion invitees.

Best regards,

Howard Hauben
The Centurion

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* 1. Your store name (this will be kept confidential):

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* 2. How was total business for the holiday season 2011, versus the same period last year?

Even

Up 1-5%

Up 6-10%

Up More than 10%

Down 1-5%

Down 6-10%

Down more than 10%

Please feel free to comment:

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* 3. What was your best selling price point for the holiday season 2011?

Less than $500

$500-$1,000

$1,001-$2,500

$2,501-$5,000

$5,001-$10,000

Higher than $10,000

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* 4. What was your single biggest sale (product and price) for the season?

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* 5. What were your three best-selling products for the season?

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* 6. How would you describe 2011 holiday traffic as compared to 2010? Please check all that apply.

Lower traffic, higher-ticket sales

Higher traffic, lower-ticket sales

Noticeable increase in online or mobile sales vs. last year

Early-season surge

Late-season surge

Steady traffic throughout the season

Mostly return customers

Mostly new customers

Even mix of return and new customers

Please feel free to comment:

Question Title

* 1. Your store name (this will be kept confidential):

Question Title

* 2. How was total business for the holiday season 2011, versus the same period last year?

Question Title

* 3. What was your best selling price point for the holiday season 2011?

Question Title

* 4. What was your single biggest sale (product and price) for the season?

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* 5. What were your three best-selling products for the season?

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* 6. How would you describe 2011 holiday traffic as compared to 2010? Please check all that apply.

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* 7. How would you rate your TOTAL YEAR BUSINESS for 2011 vs. 2010?