20 Questions for the CEO and Executive Team

Please indicate how much you agree or disagree with the following statements. This should take under 5 minutes.

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1. We offer a product or service that is superior to the competition.

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2. We have a greater share of the market than the competition.

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3. We are more profitable than the competition.

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4. Our team is inspired by our shared purpose.

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5. Each member of our team understands what they can do to help us acheive our shared purpose.

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6. We have a culture of collaborative problem solving, with no ego and no drama.

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7. We segment our customers based on how profitable they are to us.

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8. We understand the unmet needs of our most profitable customers.

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9. We know how to profitably acquire more of the highest value customers.

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10. Our internal operations are best-in-class.

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11. Our operations improve by at least 10% every year.

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12. We have clearly defined Key Performance Indicators (KPIs) for every department.

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13. We track our KPIs compared to the same time period last year.

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14. We understand the opportunities and threats posed by Artificial Intelligence, and we have strategies to address both.

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15. Please indicate the size of your business in revenue.

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16. Please indicate the size of your business in number of employees.

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17. Please indicate your expected revenue growth this year.

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18. Please indicate your expected profitability this year.

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19. Background info...

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20. Do you have any additional comments to share?

Thank you for participating. We will reach out to you with our observations.

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