Birmingham Buried Treasure - Industry Platform for West Midland's Jewellery Sector

Concept Market Testing

This survey is focused on addressing the current issues faced by jewellery designers, artisans and retailers based in the West Midlands who are interested in building an online industry community and accessing key international markets. The following few questions (taking < 2 minutes to complete) are aimed at both identifying these key issues and requirements to best support your business in expanding to these new markets.

Question Title

* 1. Do you belong to one of the following groups:

West Midlands Jewellery Designer

West Midlands Jewellery Artisan/Manufacturer

West Midlands Jewellery Retailer/Wholesaler

Other Service/Product Providers to the West Midlands Jewellery Sector

Other type of organisation

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* 2. Do you currently sell your designs/collections to overseas markets?

Yes

If yes, please list these markets if approriate below -

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* 3. Rate your current frequency of enquirieis with overseas buyers/customers

Very Frequent (>1 enquiry/contact per week)

Frequent (>1 enquiry/contact per month)

Infrequent (<1 enquiry/contact per quarter)

Seldom (<1 enquiry/contact per year)

None at all

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* 4. How important is reaching new overseas custmers or accessing markets outside of the UK is for you/your organisation?

Extremely important

Very Important

Moderately Important

Slightly Important

Not at all important

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* 5. If an online patform existed to help connect with overseas buyers/customers, list which feature which would best facilitate your existing overseas marketing efforts

Ability to promote your organisation to these overseas customer/buyer groups

Ability to make personal contact directly with appropriately screened overseas customer/buyer groups

Ability to search for and match the requirements of overseas buyers/customers specific to your designs/collections

Ability to view/record the interest of these overseas customer/buyer groupsn your designs/collections

Ability to communicate with these overseas customer/buyer groups in real-time via video calls or through online technologies like virtual reality or alterate reality 'try-on' tools

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* 6. If an online platform was available today to meet all the requirements for increased overseas market engagement, how likely would you use it?

Very likely

Somewhat likely

Not very likely

Not at all

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* 7. What functions would you want to see on this platform (tick as many as you wish)

Ability to create your own user page to post images and content on your designs/collections

Multiple language translation

Ability to contact overseas buyers/customers directly via the platform

Access to profiles or to contact or other information on buyers/customers

AI matching with buyers/customers which best meet your specific requirements

Integration with new AR/VR online tools like customer virutal try-ones

Interactive dashboard with overview of your conections and content

Additional content on the jewellery sector or other key areas of interest for these foreign markets

Reporting and tracking functions

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* 8. If such a platform did exist what would you be prepared to pay for it?

Less than £10 per month

£10 per month

£20 per month

Over £20 per month