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MAIZE Demographics Survey

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* 1. What was your 2021 fall attendance?

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* 2. How did 2021 attendance compare to 2020?

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* 3. Did you face capacity restrictions that forced you to limit attendance this season due to Covid?

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* 4. Which of the following do you offer (click all that apply):

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* 5. What is your weekend fall general admission price?

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* 6. Do you charge less for general admission on weekdays than you do on weekends?

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* 7. What POS system do you use?

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* 8. What do you use to indicate a guest has paid admission?

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* 9. Do you use online ticketing?

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* 10. How satisfied are you with your current online ticketing provider?

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* 11. What percentage of your admission tix are sold via online ticketing?

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* 12. Does an omni-channel solution make sense for your farm?

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* 13. Were you cashless this year?

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* 14. How many days per week do you:

  n/a 1 or 2 3 4 5 6 7
Open to the public
Operate your haunted attractions

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* 15. In addition to a corn maze, which of the following do you have on your farm?

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* 16. Which of the following food items do you sell on your farm?

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* 17. What are your 3 best-selling/most profitable food items?

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* 18. What is your most profitable non-food upsell?

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* 19. Were there any items you had difficulty getting this year, due to supply chain issues?

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* 20. What seasons are you open to the public?

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* 21. Knowing that we will keep your name and/or information completely confidential, please select which of the following represents your farm's annual gross agritourism sales.

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* 22. How did 2021 revenue compare to 2020?

  Increased Decreased Stayed Same
Total Revenue
Per Person Revenue

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* 23. What percentage does each category represent of your total fall revenue?

  Percent
Gate Admission
Attractions not included in gate
Food & Beverage
Pumpkins
Retail/Souvenirs

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* 24. What is your average revenue per person or per-cap? (calculate by dividing the revenue by attendance)

  Amount
Admission
Post-Gate (excluding admission)
Total (all revenue)

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* 25. What percentage of your gross revenue reflects the amount you spend on the following expense categories?

  Percent
Labor
Insurance
Food Cost of Goods
New Attractions
New Buildings
Marketing

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* 26. What percentage of your revenue was ONLINE versus face to face?

0 100
Clear
i We adjusted the number you entered based on the slider’s scale.

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* 27. What is your current minimum wage that you pay your lowest-paid employees?

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* 28. How many seasonal employees do you have?

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* 29. How many year-round staff do you have?

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* 30. What were your best recruiting or hiring tools?

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* 31. What were your best ways to incentivize or reward employees?

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* 32. This past season, what was your best:

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* 33. Which of the following social media tools did your farm utilize this past season?

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* 34. Who handles the following marketing efforts for your farm:

  myself paid staff member outside expert n/a
website
seo
graphic design/ads
social media

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* 35. Where is your website hosted?

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* 36. Rank the following services provided by The MAiZE in order of which you value most and/or are most important to you:

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* 37. Rate your satisfaction with the following services provided by The MAiZE on a scale of one to five, with one being not satisfied and five being very satisfied (mark n/a if the choice does not apply):

  n/a 1 2 3 4 5
maze design
maze cutting
staff support, advice, availability
networking tools with fellow siteowners (corn party, facebook forum, etc.)
information & ideas shared (newsletter, online toolbox, etc.)
items available for purchase on shopping cart
Omnify ticketing, POS and/or marketing solutions

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* 38. Is there any other feedback you'd like to share?

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* 39. Contact Info

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