Online Group Discussion on 'Coffee Brands!'- March 2025 red Question Title * 1. Please provide the following information so that we may contact you: Name City/Town State/Province ZIP/Postal Code Email Address Phone Number Question Title * 2. Are you a current citizen of the USA living in the United States? Yes No Question Title * 3. What is your age? 17 or under 18-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-69 70 or older Question Title * 4. With which gender do you most identify with? Male Female Non Binary/Non Conforming I prefer to self-identify Other (please specify) Question Title * 5. Which best describes your employment status? Student Work full-time (35 or more hours/week) Work part-time (less than 35 hours/week) Stay at home parent Non working Question Title * 6. What is your Occupation & Industry in which you work? Question Title * 7. Have you, or has any member of your immediate family, or a close friend, now or in the past 5 years, worked for, or had any special knowledge of any of the following types of business ? an advertising or public relations firm? a marketing or marketing research firm or department? any kind of media company—like a TV or radio station or newspaper? Journalism? Broadcasting? Supermarket/grocery? Beverage or food wholesaler, manufacturer, or retailer? Real estate? Healthcare? Coffee shop or convenience store? Household cleaning product wholesale, manufacturer, retailer None of the above Question Title * 8. Which of the following best describes how you identify? White/Non-LatinX African American or Black LatinX, Hispanic, or Spanish Asian (South Asian, East Asian, etc) Middle Eastern or North African American Indian, Native American, or Alaska Native Native Hawaiian or Pacific Islander Other (please specify) Question Title * 9. Which best describes your total annual household income? Less than $49,000 $50,000-$69,000 $70,000-$99,000 $100,000-$149,000 More than $150,000 Question Title * 10. Which best describes the highest level of education you have had a chance to complete? Some high school Graduated high school Trade / vocational school Some college Graduated college Some postgraduate work/degree Postgraduate degree Question Title * 11. When was the last time, if ever, you participated in a market research study and what was the topic? Question Title * 12. Which of the following best describes how you feel about advertising? I find all advertising annoying and intrusive I find some advertising is helpful to me in making a purchase decision I find some advertising to be creative and clever and resonates with me I find some ads help get me in the mood (holidays, Super Bowl, etc.) I really enjoy advertising Question Title * 13. Which of the following have you personally purchased from the grocery store or mass merchandiser or club store in the past 3 months? CHOOSE ALL THAT APPLY..... Milk Non-dairy beverages Enhanced water Coffee Lombucha Bottled Water Energy Drinks None of the above Question Title * 14. Where do you regularly purchase coffee that you prepare at home MOST OFTEN?Please choose NO MORE THAN 2 ANSWERS..... Traditional grocery store Health food store (Whole Foods, etc.) Trader Joe’s Mass retailer (e.g., Walmart, Target) Convenience store Dollar store Club store (e.g., Costco, Sam’s Club) Online retailers like Amazon Online direct from coffee brand websites In-store at coffee shops Question Title * 15. Who in your household is responsible for purchasing coffee to prepare at home? I make all the coffee purchases I make most of the coffee purchases Someone else makes most of the coffee purchases Someone else makes all of the coffee purchases Question Title * 16. Who in your household is responsible for deciding which brand of coffee to buy to prepare at home? I always decide which brand of coffee to purchase I sometimes decide which brand of coffee to purchase Someone else sometimes decides which brand of coffee to purchase Someone else always decides which brand of coffee to purchase Question Title * 17. What are all of your current “go to” brands of coffee that you purchase to consume at home? If I was to look inside your pantry right now, what brands of coffee are on the shelf? Question Title * 18. Which of the following brands of coffee have you purchased in the past 3 months?Select all that apply.... Instant coffee K-cups Whole beans Ground coffee in a canister Ground coffee in a bag Single serve, ready-to-drink bottled coffee Multi-serve ready-to-drink bottled coffee None of the above Other (please specify) Question Title * 19. How many days per week do you typically prepare and consume coffee at home? 0-2 days per week 3-4 days per week 5-6 days per week 7 days per week Question Title * 20. Thinking about your first cup of coffee each morning, where do you consume it most often? At home On your commute At work None of the above/I do not regularly drink coffee in the morning Other (please specify) Question Title * 21. How much of the making/preparing of coffee do you, yourself, do? All Most At least half Less than half Question Title * 22. Now, I’d like you to rate your opinion of the following coffee/tea companies on a 7-point scale, where 1 means “extremely negative” and 7 means “extremely positive.” 1-Very negative 2 3 4-Neutral 5 6 7-Very positive Starbucks Starbucks 1-Very negative Starbucks 2 Starbucks 3 Starbucks 4-Neutral Starbucks 5 Starbucks 6 Starbucks 7-Very positive Dunkin Dunkin 1-Very negative Dunkin 2 Dunkin 3 Dunkin 4-Neutral Dunkin 5 Dunkin 6 Dunkin 7-Very positive Peet’s Peet’s 1-Very negative Peet’s 2 Peet’s 3 Peet’s 4-Neutral Peet’s 5 Peet’s 6 Peet’s 7-Very positive Question Title * 23. Which of the following brands of packaged coffee that you purchase to prepare and drink at home are you aware of?Select all that apply.... Caribou Dunkin' Eight O'Clock Folgers Gevalia Green Mountain Hills Brothers Maxwell House Peet’s SBC/Seattle's Best Coffee Starbucks McCafe Question Title * 24. Which of the brands above, if any, would you NEVER BUY in the future? Question Title * 25. What are all the brands of packaged coffee that you, yourself, have purchased, prepared and drank at home ever? Select all that apply.... Café Bustelo Café Pilon Caribou Chock Full O' Nuts Dunkin' Eight O'Clock Folgers Folgers 1850 Gevalia Green Mountain Hills Brothers Maxwell House Millstone Nescafe Medaglia d’Oro Peet’s SBC/Seattle's Best Coffee Starbucks McCafe Store brand/Private label Other (please specify) Question Title * 26. Now thinking only about the past 6 months, what are all the brands of packaged coffee that you, yourself, have purchased, prepared and drank at home? Select all that apply.... Café Bustelo Café Pilon Caribou Chock Full O' Nuts Dunkin' Eight O'Clock Folgers Folgers 1850 Gevalia Green Mountain Hills Brothers Maxwell House Millstone Nescafe Medaglia d’Oro Peet’s SBC/Seattle's Best Coffee Starbucks McCafe Store brand/Private label Other (please specify) Question Title * 27. Thinking of the brands just mentioned, which brands have you purchased recently in the past 3 months? Select all that apply.... Café Bustelo Café Pilon Caribou Chock Full O' Nuts Dunkin' Eight O'Clock Folgers Folgers 1850 Gevalia Green Mountain Hills Brothers Maxwell House Millstone Nescafe Medaglia d’Oro Peet’s SBC/Seattle's Best Coffee Starbucks McCafe Store brand/Private label Other (please specify) Question Title * 28. In the past 3 months, have you bought coffee products for home preparation (like beans, ground coffee, etc.) at any of the following store/coffee shop locations? NOTE: This would not include any prepared drinks (Lattes, etc), but only purchases of products you use to prepare coffee at home.Select all that apply.... Starbucks Dunkin' Caribou Peet's Question Title * 29. Walk me through your daily coffee routine. Please include details about when and how you prepare your coffee, your specific preferences, and how coffee fits into your daily activities... Question Title * 30. Which of the following statements best describes you? I am considered pretty outspoken and LOVE to voice my opinion I join in conversations but tend to let others speak first I am a bit shy and feel awkward saying stuff Question Title * 31. Do you acknowledge and consent to your interview being audio/video recorded for research purposes only? Yes No Question Title * 32. For this study we will ask you to take part in a 90-minute video enabled group discussion, and all must arrive 15-minutes early to ensure proper set up prior to panel discussion. Because this is an online session, you will need a computer/laptop/tablet with a webcam. You cannot join the session using your mobile phone.Do you currently have a webcam? (note: the webcam can be built into your computer/laptop/tablet or a separate piece of equipment that is plugged into yourcomputer/laptop/tablet) I have a working webcam built into my computer/laptop/tablet I have a working webcam that can be plugged/attached to my computer/laptop/tablet I do not have a webcam I can use my mobile instead Question Title * 33. During this discussion, you must attend the meeting in a private space where you can give the discussion your full attention, similar to how it would be if the meeting were in person. Will you have a quiet place without disturbances where you can attend the meeting? Yes No Question Title * 34. If selected for the 90-minute online group discussion, which Dates/Times would you be available?Select all that apply....All times listed in Eastern Time Zone! Wednesday, March 5 (11am ET) Wednesday, March 5 (4pm ET) Wednesday, March 5 (6pm ET) Thursday, March 6 (11am ET) Thursday, March 6 (4pm ET) Thursday, March 6 (6pm ET) Friday, March 7 (11am ET) Friday, March 7 (3:30pm ET) Done