Harnessing the Power of Internal AND External Data
1.
How many
internal data
sources has your organization integrated into your enterprise data storage or BI systems?
0
1-5
5-10
10-20
20+
2.
What types of
internal data
does your organization use for decision-making?
(select all that apply)
Finance & accounting
Customer & CRM data
Main Data
IT
Employee Data (HR)
IoT
Product
R&D
Manufactucturing
Supply Chain & Logistics
Sales & Marketing
3.
Generally speaking, how is your organization leveraging its
internal
data? In other words, in what areas is it adding value?
Please check all that apply
:
General cost-cutting and increased efficiency
Business process automation & optimization
RPA Deployment
Machine Learning & AI Deployment
Digital transformation
Personalized & targeted marketing campaigns
Increased understanding of competitive landscape
Improved customer experience
Demand planning & forecasting
Develop new products & services
Resourcing, staffing & scheduling
Maximizing revenue & accelerating growth
Sales funnel tracking & optimization
Supply chain & logistics optimization
Other (please specify)
4.
How many
external
data
sources has your organization integrated into your enterprise data storage or BI systems?
0
1-5
5-10
10-20
20+
*
5.
What would you say are the top 3 challenges or inhibitors you face when it comes to leveraging
external
data
sources?
(Required.)
Identifying the right external data to suit our business needs
Developing use cases
Data integration & interoperability issues
Data quality concerns
Vendor selection concerns
The cost of external data solutions & products
Privacy or legal concerns
Lack of expertise or skilled talent
Lack of business case
Data storage issues
Data sharing issues
Other (please specify)
6.
Generally speaking, in what areas does
external
data
add value to your organization?
Please check all that apply
:
General cost-cutting and increased efficiency
Business process automation & optimization
RPA Deployment
Machine Learning & AI Deployment
Digital transformation
Personalized & targeted marketing campaigns
Increased understanding of competitive landscape
Improved customer experience
Demand planning & forecasting
Develop new products & services
Resourcing, staffing & scheduling
Maximizing revenue & accelerating growth
Sales funnel tracking & optimization
Supply chain & logistics optimization
Other (please specify)
7.
How do you see
external
data adding value to the organization down the line 2-5 years from now?
Please select all that apply
General cost-cutting and increased efficiency
Business process automation & optimization
RPA Deployment
Machine Learning & AI Deployment
Digital transformation
Personalized & targeted marketing campaigns
Increased understanding of competitive landscape
Improved customer experience
Demand planning & forecasting
Develop new products & services
Resourcing, staffing & scheduling
Maximizing revenue & accelerating growth
Sales funnel tracking & optimization
Supply chain & logistics optimization
Other (please specify)
8.
What types of
external
data does your company leverage for decision making?
Select all that apply
.
Government & Public Data
Open Source Data from research institutions & NGOS
Other open source data (i.e. social media, company websites)
Shared data from vendors & partners
Data purchased from 3rd party vendors
9.
Of the data you’ve purchased from
outside vendors
, what percentage have you used?
Under 10%
10-25%
25-50%
50%-75%
75%+
N/A
10.
How do you typically purchase or acquire data?
Database level
Column level
Both
Not sure
N/A
11.
Do you expect your final, approved budget for managing and acquiring external data to increase?
Yes, we plan to spend more on external data sources next year
No, our investment in external data will stay the same
No, we won’t be investing in external data at all
Not sure
Current Progress,
0 of 11 answered