This quiz addresses key aspects of demand and lead generation planning and programs. It will help you determine the current state of your planning, practices and processes. Your answers will indicate specific areas where you may benefit from improvements. And, it will also help guide your decisions about your future needs and investments.

HOW THE QUIZ WORKS

The quiz takes approximately 5 minutes to complete.   If you think a statement doesn't apply to your business, select "Neutral."  Responses to all 18 statements are required.  You must select the most accurate response that describes your reaction to each statement based on the following:

Answer       Score      
   
Strongly Disagree       1
Disagree 2
Neutral 3
Agree 4
Strongly Agree 5

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* 1. We have a formal lead generation strategy and plan with supporting budgets and forecasts.

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* 2. We are satisfied with the number of qualified sales leads that we are generating.

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* 3. We have a formal process for qualifying leads / new customer prospects.

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* 4. We are satisfied with our system for lead scoring and ranking the sales leads our marketing programs generate.

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* 5. We are satisfied with the conversion rate of prospects to qualified sales leads.

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* 6. We are satisfied with the quality of leads generated from our marketing programs.

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* 7. We are satisfied with our processes for managing the relationship with prospective customers from the point of initial contact through their first purchase.

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* 8. We are satisfied with our process for qualifying the sales leads that we do receive.

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* 9. We have an effective lead management system in place.

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* 10. We have an "optimum contact strategy" for our current customers and prospects.

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* 11. We have an efficient process of managing relationships with qualified buyers in order to increase conversion rates.

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* 12. We are satisfied with the cost of acquiring a new sales lead.

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* 13. We are satisfied with the number of qualified sales leads we are generating at trade shows.

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* 14. We are satisfied with the number of qualified sales leads we are generating from our off-line advertising.

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* 15. We are satisfied with the number of qualified leads we are generating from our on-line advertising.

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* 16. We are satisfied with the number of qualified leads we are generating from our direct mail advertising.

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* 17. We are satisfied with our process for qualifying, prioritizing and routing new leads in order to increase conversion rates.

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* 18. We are satisfied with our customer acquisition costs.

If you would like to discuss your results on this quiz or your demand generation / lead generations efforts overall, please complete this form and a member of our team will contact you within one business day to offer a free "Initial Consultation."

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* 19. Contact Information

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