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* 1. IN WHAT CITY DO YOU LIVE?

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* 2. ARE YOU MALE OR FEMALE?

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* 3. HOW OLD ARE YOU?

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* 4. HOW IMPORTANT IS FASHION TO YOU?

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* 5. HOW OFTEN DO YOU SHOP FOR FASHION EACH YEAR?

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* 6. HOW MANY OF THESE BRANDS HAVE YOU HEARD OF? (TICK ALL THOSE YOU KNOW OF)

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* 7. PLEASE LIST YOUR FAVOURITE NZ WOMEN'S WEAR DESIGNERS (UP TO 10)

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* 8. PLEASE LIST YOUR FAVOURITE NZ MEN'S WEAR DESIGNERS/LABELS (UP TO 10)

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* 9. DO YOU OWN SPORTSWEAR FROM ANY OF THE FOLLOWING BRANDS? (TICK ALL THAT APPLY)

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* 10. PLEASE LIST YOUR FAVOURITE SPORTSWEAR BRANDS (UP TO TEN)

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* 11. DO YOU OWN JEWELLERY FROM ANY OF THE FOLLOWING BRANDS? (TICK ALL THAT APPLY)

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* 12. WHAT IS YOUR FAVOURITE MULTI-BRAND STORE?

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* 13. HOW MANY OF THESE MULTI-BRAND STORES HAVE YOU VISITED OR SHOPPED IN? (TICK ALL THAT APPLY)

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* 14. HOW MANY OF THE FOLLOWING SOCIAL MEDIA PLATFORMS DO YOU USE? (TICK ALL THAT APPLY)

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* 15. WHAT IS YOUR FAVOURITE SOCIAL MEDIA PLATFORM?

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* 16. WHAT IS YOUR FAVOURITE WEEKLY NZ TABLOID MAGAZINE?

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* 17. HAVE YOU EVER PURCHASED ANY OF THESE AUSTRALIAN FASHION MAGAZINES? (TICK ALL THAT APPLY)

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* 18. HAVE YOU EVER ATTENDED NEW ZEALAND FASHION WEEK?

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* 19. HOW IMPORTANT DO YOU THINK NEW ZEALAND FASHION WEEK IS TO THE LOCAL FASHION INDUSTRY?

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* 20. HAVE YOU EVER ATTENDED THE AUT ROOKIE SHOW?

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* 21. HAVE YOU EVER ATTENDED HEART OF THE CITY'S 'FASHION IN THE CITY' EVENTS?

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* 22. HAVE YOU EVER ATTENDED DUNEDIN I-D FASHION WEEK?

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* 23. HAVE YOU EVER ATTENDED THE WORLD OF WEARABLE ARTS SHOW?

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* 24. FROM WHICH LOCAL DIGITAL PLATFORMS DO YOU SOURCE YOUR FASHION NEWS (IF ANY)?

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* 25. DO YOU RELY MORE ON LOCAL MEDIA OR INTERNATIONAL MEDIA FOR YOUR FASHION NEWS?

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* 26. WHICH KIWI FEMALE DIGITAL INFLUENCER(S) DO YOU GET FASHION INSPIRATION FROM? I.E. WHO DO YOU THINK IS A TRUE FASHION AUTHORITY? (TICK ALL THAT APPLY)

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* 27. WHICH KIWI MALE DIGITAL INFLUENCER(S) DO YOU GET FASHION INSPIRATION FROM? I.E. WHO DO YOU THINK IS A TRUE FASHION AUTHORITY? (TICK ALL THAT APPLY)

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* 28. WHICH VALUES DO YOU PLACE MOST IMPORTANCE ON WHEN PURCHASING FASHION? (TICK ALL THAT APPLY)

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