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* 1. What challenges do you face when selecting and analyzing performance metrics: (Please rank.)

  1. Collecting data is difficult.
  2. Understanding what the metrics tell you and how to use the information.
  3. Understanding what goes into the metric and how that affects the outcome.
  4. Management gets hung up on metrics that don’t matter.
  5. The results can be misleading when taken out of context.
  6. Deciding which ones matter the most.
  7. Educating management on the dangers of benchmarking against peers.
  8. Other

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* 2. If you ranked other in question one, please explain what it refers to.

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* 3. Please include your email if we may contact you for further information.