Expression of Interest:
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E-commerce is an effective channel to reach customers across the world. According to Statista, a data gathering business, e-commerce sales worldwide is estimated to exceed US$4 trillion in 2024.
Engaging in digital trade, such as e-commerce, can be undertaken through your own website or through online marketplaces, such as Amazon or JD.com. A significant proportion of online buyers prefer to make their purchases on marketplaces, such as Amazon and JD.com.
It is important to note that there are many online marketplaces, and some tend to dominate in particular countries. So depending on the country, choosing the right one to retail your product will be important.
Also, the e-commerce landscape is constantly changing, including due to customer preferences, the popularity of platforms, their product and customer focus, as well as the rules imposed on sellers by the platform and authorities.
You need to be aware of:
- Competing e-commerce marketplaces: Competition between new platforms are intensifying, with popularity of marketplaces shifting from one channel to another. Assess which one provides a better value service for your product.
- Competing e-commerce marketplaces: Competition between new platforms are intensifying, with popularity of marketplaces shifting from one channel to another. Assess which one provides a better value service for your product.
- Changing customer preferences and needs: Understanding new trends and buying behaviour of your target customer is crucial. This will help you align your brand and marketing messages to your customer.
- Stricter compliance and validation checks for sellers: Online platforms are introducing higher standards for product listings, data security, and payment processing to meet customer demands and government requirements.
- Tightening regulations on market access: In key markets, new regulations are being implemented by authorities which can impact your ability to trade across borders.
As an exporter, it is important to stay up-to-date to ensure you are reaching the right customers, growing your sales, minimising costs, and avoiding penalties by meeting regulatory requirements.
We (Export Council of Australia) can help you get your global e-commerce journey started, or make sure that you getting the most from your e-commerce efforts.
Register your interest now to be informed on upcoming initiatives. For any questions, contact us directly at info@export.org.au!