Quiz: Mind the (Marketing) Gap!

This 10-question quiz will reveal the biggest gap in your digital marketing game (and show you how to fill it).

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1. When it comes to your digital marketing strategy, you mostly worry about:

The lack of traffic to my website

Not getting enough leads

Slow growth on social media

Divergent sales and marketing strategies.

Not having time to create content.

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2. How do customers find you online currently? Select all that apply.

I put out top-notch content that people want to read.

I hand them my card at a trade show. It has my website and email address on it.

Via cold emails sent by my sales team

Through social media

They don't.

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3. If you're being honest, your weakest link is:

Lead nurturing

My website

The handoff between sales and marketing

Social media

My blog

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4. Fill in the blank. If I could outsource one area of digital marketing (get it off my plate, please!), it would be:

Social media

Lead-generation campaigns

My blog

Sales collateral

SEO

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5. It's Friday afternoon, and you've powered through your to-do list for the week. What's the one thing you keep putting off?

Follow-up calls; I have contact info for a bunch of potential leads, but I have no idea how interested they are in our product/service.

Blogging. I can't think of anything to write about.

Solving another dispute between sales and marketing; I wish they could work together.

Scheduling my social media posts; I struggle to come up with what to post, when and on what platforms.

Updating my website; the info is so outdated that it barely reflects who we are as a company.

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6. Which of the following online marketing tools would you be most likely to impulse buy?

A tool that automates social media reporting

A keyword search tool

An online form builder

A virtual writing assistant

An email tracker that documents how prospects use the tools you’ve sent them

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7. Which of the following sounds like something you'd say?

“My team is doing amazing things all the time. I’d really like to share their accomplishments.”

“My products and services are top-notch, but I just can’t break into the top of the Google search results page.”

“I can see that people are visiting my website, but that’s where it ends.”

“My sales team spends a lot of time reaching out to leads that aren’t a good fit for my business.”

“I know my business inside and out, but I have trouble explaining what we do to a broader audience.”

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8. If you could add one more expert to your team, who would it be?

A writer. I know my business has powerful stories to tell, but who has the time?

A lead generation strategist. I feel like I’m trying every strategy I can think of, but nothing is getting results.

A salesperson with marketing know-how. I’d like to know which tactics — sales or marketing — generate more leads for my business.

A website designer. I know my site could look better and be easier to navigate.

A social media marketer. I post when I have something to share, but there’s really no method to how I use social.

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9. If your digital marketing strategy was one of these totally real (honestly) sporting events, it would be:

Trampoline Gymnastics. My website’s bounce rate is ridiculous.

Cheese Rolling. Once a lead is engaged, I can chase it down the hill, but I’m definitely not in control of which way it goes.

Kinetic Sculpture Racing. I spend a lot of time creating elaborate works of social media art, but it always feels like more flash than substance.

Face Slapping. Most of my content hits like a slap in the face. I’d like to be able to focus on customer stories rather than passionless product descriptions.

Chessboxing. I don’t know whether my ideal customer is more Muhammad Ali or Bobby Fischer — so I try to appeal to everyone.

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10. Which phrase describes how you view digital marketing (select all that apply)?

Social media is only for B2C businesses that target younger, trendier audiences.

SEO performance is the only online metric that matters.

Products and services with niche audiences don’t need a blog.

Lead nurturing and customer acquisition is better done face-to-face than over email.

Good salespeople should trust their gut more than online metrics.

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11. Please enter the following for your results!

Name *

Company *

Email Address *

Phone Number