Understanding of my business / personalization of sales proposals
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Functionality and capabilities offered
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Onboarding process
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Breadth of product offerings
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Ease of deployment
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Reliability and availability
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Manageability and scalability
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Cost effectiveness
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Ease of buying process
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Effectiveness of technical support
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Included access to technical resources, training and product updates
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Community site
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Security Certifications (e.g., SOC2, Common Criteria, FIPS 140, FedRamp, ISO27001, etc.)
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