State of Outbound in the HubSpot Ecosystem 2023/2024 |
HubSpot coined and pioneered the inbound marketing philosophy. Over the years, the HubSpot ecosystem has grown to the point where it now includes other go-to-market strategies like outbound.
The purpose of this survey is to capture the state of outbound in the HubSpot ecosystem in 2023/2024.
Our aim is to understand the extent to which sales and marketing teams are using outbound, what’s working and what’s not, and how they are coordinating outbound with other growth motions.
In this survey, outbound is any effort to reach a prospect not expecting it. It is a proactive effort to initiate a conversation.
About this survey
This survey is specifically designed to be completed by HubSpot users who are using outbound.
Survey Structure
First Section: We request demographic information to segment and analyze the data effectively. We'll also ask for your contact details to share the final report and appropriately quote you if you respond to the open-ended questions.
Second Section: Consists of multiple-choice questions. Responses will be anonymized and shared in aggregate. Your individual answers will remain confidential.
Third Section: At the survey's end, you have the option to answer open-ended questions. If you choose to do so, we may quote you in our report with a link to your website.
Upon completion, you'll be redirected to the aggregated, anonymous results published on Benchmark Groups. By signing up for free, you can anonymously compare your company's performance against similar entities.
Survey Structure
First Section: We request demographic information to segment and analyze the data effectively. We'll also ask for your contact details to share the final report and appropriately quote you if you respond to the open-ended questions.
Second Section: Consists of multiple-choice questions. Responses will be anonymized and shared in aggregate. Your individual answers will remain confidential.
Third Section: At the survey's end, you have the option to answer open-ended questions. If you choose to do so, we may quote you in our report with a link to your website.
Upon completion, you'll be redirected to the aggregated, anonymous results published on Benchmark Groups. By signing up for free, you can anonymously compare your company's performance against similar entities.