Visitors Along the Wine Road 2024 - tasting fees, reservations and more

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* 1. How many times have you visited Wine Road Northern Sonoma County?

1-2 times

3-4 times

5-10 times

Too many to count!

I haven't yet.

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* 2. Where are you from?

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* 3. What originally brought you to Sonoma County?

Business Trip

Destination Wedding

Family or Friend Recommendation

Ad or Article in San Francisco Chronicle or SF Gate

VIA Magazine

Article on Flipboard

I live local or very close by

School - attended Sonoma State

Other

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* 4. Do you belong to any wine clubs? If yes, how many?

NO wine clubs

Yes - I belong to 1 club

Yes - I belong to 2 clubs

Yes - I belong to 3 clubs

Yes - I belong to 4 clubs

Yes - I belong to 5 clubs

Yes - I belong to 6 or MORE clubs

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* 5. What are the top TWO reasons you joined a wine club?

Discount on wine

Wine club events

Special treatment when I visit

Access to limited release wines

Other (please specify)

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* 6. What are your top 1 or 2 lodging preference?

Hotel

Bed & Breakfast

Vacation Rental or Airbnb

Friend or Family's home

Campground or RV park

Live local

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* 7. When looking for lodging reservations, what area is your preference?

Other (please specify)

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* 8. Why do you enjoy visiting the Wine Road? Please only check your top two (2).

I like to learn about wine

I enjoy taking vineyard tours or hikes

I enjoy food and wine pairings

I like to meet winemakers / get to know the people behind the bottle/label

I enjoy limited production wines - appointment only tasting opportunities

I want to taste the wines I've read about with high scores or awards

The romance of it - scenic beauty

I want to visit wineries with gardens - views - caves...something special

Other (please specify)

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* 9. Why do you like to go wine tasting? Please only check your top two (2).

To buy wine

To discover new wineries

To stay connected to my favorite wineries

It is a fun way to meet up with friends and enjoy the day

Visiting Wine Country... a "bucket list" experience

Other (please specify)

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* 10. What would prevent you from going wine tasting?

The need for reservations

The cost of each tasting

The combined cost: travel, lodging, meals and tasting fees

Customer Service - there seems to be wine pourers, not wine educators in tasting rooms

Nothing - I go as often as I want

Other (please specify)

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* 11. When do you think you will visit this area again?

I am a local

Planning my first visit for later this year

I'll be there in about a month

I plan to visit next spring/summer

I plan on returning in a couple of years (2025-2026)

Other (please specify)

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* 12. If you recently chose to visit another wine destination instead of Northern Sonoma County, where did you visit?

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* 13. What enticed you to visit that particular destination?

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* 14. What type of wine tasting experience do you prefer?

Walk-in (no reservation), sample a few wines at the tasting bar

Walk-in (no reservation), but be able to sit and enjoy our tasting

Make a reservation: wine tasting & maybe a food pairing

Make a reservation: allowing 60 minutes or longer to linger, maybe buy a bottle to sip on site after tasting

I prefer being able to drop in and just buy a favorite bottle, or a glass of wine to sip on site, enjoying the views

I want some education, I appreciate the host telling me about the wine and helping me to understand where the grapes came from, the wine-making process, etc. I don't know if that's a 45 minute or 60 minute time frame, I just want to feel relaxed, not rushed - then have time to make my purchases.

Other (please specify)

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* 15. What is the price point you expect to pay for wine tasting? This does NOT include food pairings, this refers to wine tasting only.

Complimentary

$10 per person

$15 per person

$20 per person

$25 per person

$30 per person

$35 per person

$40 per person

$45 per person

$50 per person

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* 16. What is the price point you expect to pay for a seated, wine AND food pairing, which would require a reservation?

$25 per person

$30 per person

$35 per person

$40 per person

$45 per person

$50 per person

$60 per person

$75 per person

For a creative food pairing (more than a charcuterie board) with bites to pair with each wine, I would pay more than $75.

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* 17. While visiting Sonoma County what other places do you visit? Please check all that apply.

Breweries

Distilleries

Galleries

Museums (Charles Schulz Museum, Children's Museum, Museum of Sonoma County or others)

Parks/Hiking Trails

Shopping

Armstrong Woods

Luther Burbank Gardens

Beach Day - A Trip to the Ocean

Music Venue (LBC Luther Burbank Center, Green Music Center - live music at other smaller venues)

Various "festivals"

Other (please specify)

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* 18. When logging onto WineRoad.com, what do you use the site for? Check all that apply.

Winery Contacts

Lodging Ideas

Event Calendar

Maps - Order a printed map or print from website

Wine 101 for tips on visiting the area

No, I don't use the site at all

Other (please specify)

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* 19. What other information would you find helpful on wineroad.com to help plan your trip?

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* 20. Do you listen to our Wine Road podcast?

Yes

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* 21. When you are here, do you use our printed winery map as a guide?

Yes

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* 22. Are you a Wine Road Ambassador?
(If not, you can find info about being an Ambassador on our website...take the quiz, get the pin :-)

Yes

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* 23. Do you attend wine tasting events or festivals in your area? Let us know which ones you enjoy. If there is consumer interest for certain festivals, we may be able to bring some Wine Road wineries to participate.

No - I don't typically attend wine festivals

Other (please specify)

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* 24. Do you have wine related apps downloaded on your phone? If so, which ones? Check all that apply.

WineRoad

Wine Spectator

Hello Vino

Corkz

Wine & Food

Delectable

Lot 18 Wine

Pocket Wine Pairing

WineCountry.com

Local Wine Events

Winery Geek

Other (please specify)

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* 25. What do you like best about Wine Road?

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* 26. How can we make Wine Road better for you?

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* 27. What is your age range?

21-30

31-40

41-50

51-60

61-70

71+

Thank you for taking the time to respond to our survey. Your comments are sincerely appreciated.

Question Title

* 1. How many times have you visited Wine Road Northern Sonoma County?

Question Title

* 2. Where are you from?

Question Title

* 3. What originally brought you to Sonoma County?

Question Title

* 4. Do you belong to any wine clubs? If yes, how many?

Question Title

* 5. What are the top TWO reasons you joined a wine club?

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* 6. What are your top 1 or 2 lodging preference?

Question Title

* 7. When looking for lodging reservations, what area is your preference?

Question Title

* 8. Why do you enjoy visiting the Wine Road? Please only check your top two (2).

Question Title

* 9. Why do you like to go wine tasting? Please only check your top two (2).

Question Title

* 10. What would prevent you from going wine tasting?

Question Title

* 11. When do you think you will visit this area again?

Question Title

* 12. If you recently chose to visit another wine destination instead of Northern Sonoma County, where did you visit?

Question Title

* 13. What enticed you to visit that particular destination?

Question Title

* 14. What type of wine tasting experience do you prefer?

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* 15. What is the price point you expect to pay for wine tasting? This does NOT include food pairings, this refers to wine tasting only.

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* 16. What is the price point you expect to pay for a seated, wine AND food pairing, which would require a reservation?

Question Title

* 17. While visiting Sonoma County what other places do you visit? Please check all that apply.

Question Title

* 18. When logging onto WineRoad.com, what do you use the site for? Check all that apply.

Question Title

* 19. What other information would you find helpful on wineroad.com to help plan your trip?

Question Title

* 20. Do you listen to our Wine Road podcast?

Question Title

* 21. When you are here, do you use our printed winery map as a guide?

Question Title

* 22. Are you a Wine Road Ambassador? (If not, you can find info about being an Ambassador on our website...take the quiz, get the pin :-)

Question Title

* 23. Do you attend wine tasting events or festivals in your area? Let us know which ones you enjoy. If there is consumer interest for certain festivals, we may be able to bring some Wine Road wineries to participate.

Question Title

* 24. Do you have wine related apps downloaded on your phone? If so, which ones? Check all that apply.

Question Title

* 25. What do you like best about Wine Road?

Question Title

* 26. How can we make Wine Road better for you?

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* 27. What is your age range?

* 22. Are you a Wine Road Ambassador?
(If not, you can find info about being an Ambassador on our website...take the quiz, get the pin :-)