2016 LIMA Outlook Survey

1.

Question Title

* 1. Are you a

Licensor

Licensee

Licensee and Licensor

Licensing Agent

Licensing Consultant

Lawyer/Accountant

Other Service Provider (please specify)

Question Title

* 2. If you are a LICENSOR or AGENT, in which of the following PROPERTY CATEGORIES is most of your business done:

Animated Entertainment/Character

Live Action Entertainment

Sports

Music/Celebrity

Corporate brand

Art

Fashion/lifestyle

Collegiate

Digital (i.e. videogame, app)

Other (please specify)

Question Title

* 3. If you are a LICENSEE, in which PRODUCT CATEGORY do you do most of your licensed business:

Apparel

Fashion accessories

Toys/Games

Housewares

Hardware

Home goods

Food/Beverage

Consumer Electronics

Videogames

Stationery/Office

Services

Location-based (i.e. shows, theme parks, play areas)

Other (please specify)

Question Title

* 4. In what country are you located?

Question Title

* 5. In what country is your company headquarters?

Question Title

* 6. From your perspective, what was the most positive development in the licensing business in 2015?

Question Title

* 7. From your perspective, what the most negative development in the licensing business in 2015?

Question Title

* 8. At the end of the year, do you expect your company's business in licensed goods in 2015 will have:

Increased 1%-3%

Increased 4%-6%

Increased 7% or more

Remained flat

Decreased 1%-3%

Decreased 4%-6%

Decreased 7% or more

Question Title

* 9. Do you expect your company's business in licensed goods in 2016 to:

Increase 1%-3%

Increase 4%-6%

Increase 7% or more

Remain flat

Decrease 1%-3%

Decrease 4%-6%

Decrease 7% or more

Question Title

* 10. What are the biggest challenges facing THE LICENSING BUSINESS AS A WHOLE in the next 24 months?

Question Title

* 11. What are the biggest challenges facing YOUR OWN COMPANY'S LICENSED BUSINESS in the next two years?

Question Title

* 12. In the next year, do you expect the number of people employed in licensing-related activities in your company to:

Increase

Decrease

Remain the same

Question Title

* 1. Are you a

Question Title

* 2. If you are a LICENSOR or AGENT, in which of the following PROPERTY CATEGORIES is most of your business done:

Question Title

* 3. If you are a LICENSEE, in which PRODUCT CATEGORY do you do most of your licensed business:

Question Title

* 4. In what country are you located?

Question Title

* 5. In what country is your company headquarters?

Question Title

* 6. From your perspective, what was the most positive development in the licensing business in 2015?

Question Title

* 7. From your perspective, what the most negative development in the licensing business in 2015?

Question Title

* 8. At the end of the year, do you expect your company's business in licensed goods in 2015 will have:

Question Title

* 9. Do you expect your company's business in licensed goods in 2016 to:

Question Title

* 10. What are the biggest challenges facing THE LICENSING BUSINESS AS A WHOLE in the next 24 months?

Question Title

* 11. What are the biggest challenges facing YOUR OWN COMPANY'S LICENSED BUSINESS in the next two years?

Question Title

* 12. In the next year, do you expect the number of people employed in licensing-related activities in your company to:

Question Title

* 13. Please share any additional thoughts about the future direction of the licensing business