2024 James C. Hall Jr. Exemplary Program Awards- Exemplary Marketing Program or Plan Award

Exemplary Marketing Program or Plan Award

The James C. Hall Jr. Exemplary Program Awards recognize innovative and effective programming and marketing activities contributing to Adult and Continuing Education.

Three (3) common qualities of excellence are reflected in all of these awards are:

Innovation includes new topics, new ideas and new or improved combinations of existing or traditional ideas applied to the field of Adult Education or Continuing Education.

Quality and Effectiveness reflect how well the program, activity, or service fulfilled its stated objectives.

Contribution to Adult or Continuing Education measures the extent to which a program or procedure supports lifelong learning of adults and can be emulated by other organizations.

AWARD DESCRIPTION
The Exemplary Marketing Program award is offered for an outstanding marketing program that is comprehensive and creative in layout graphics and copy, and/or effective with measurable results. Please provide a narrative describing research and needs assessment, the targeted market, marketing approach, cost, distribution method, and the effectiveness of the advertisement / campaign / brochure as well as an example of the piece (if applicable).

You may also submit and Exemplary Marketing Plan, which is comprehensive and effective as shown by measurable results. Please provide a narrative describing research and needs assessment, the targeted market, marketing approach, cost, and the effectiveness of the campaign.

CRITERIA
1. Nominations must be made by a current member of CEANY in good standing.
2. Nomination must be for a current member of CEANY in good standing, self nominations are acceptable.
3. Nomination must be from within the last year of annual conference

Applications are Due: September 13th
1.Marketing Plan Title(Required.)
2.Please Check Appropriate Affiliation(Required.)
3.Nominee/Contact Name(Required.)
4.Nominee Title(Required.)
5.Nominee's Institution(Required.)
6.Nominee's Telephone Number(Required.)
7.Nominee's Mailing Address(Required.)
8.Nominee's Email Address(Required.)
9.Nominator's Name(Required.)
10.Nominator's Postition(Required.)
11.Nominator's Institution(Required.)
12.Nominator's Telephone Number(Required.)
13.Nominator's Mailing Address(Required.)
14.Nominator's Email Address(Required.)
15.Purpose of Marketing Program(Required.)
16.Marketing Program Duration(Required.)
17.Rationale for Marketing Program(Required.)
18.Target Markets/Audiences(Required.)
19.Market Approach(Required.)
20.Cost(Required.)
21.Effectiveness(Required.)
22.Measure of Success(Required.)
23.Additional Comments