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CoJMC Rebranding - Student Survey

The College of Journalism and Mass Communications is considering a renaming and rebranding campaign. The term “mass communications” is somewhat redundant given that communications are increasingly tailored to specific individuals and are segmented for various audiences. We believe the name needs to reflect journalism AND advertising/public relations as well as areas such as virtual reality, 360-degree video, 3-D and so forth. Many programs have changed their names in recent years, e.g., The Media School at Indiana University, the College of Media, Communication and Information at the University of Colorado, and the Medill School of Journalism, Media and Integrated Communication at Northwestern University. Please take a few minutes to respond to this survey and let us know your thoughts. Thanks!
1.Please record your gender:
2.Year in school:
3.Major:
4.A premier school for the educating of future multimedia journalists.
5.A premier school for the educating of future advertising and public relations practitioners.
6.A leader in the research of contemporary media issues.
7.A college with a high profile within the professional community.
8.Led by a strong dean with a clear vision for the future.
9.Known for its distinguished alumni.
10.Staffed by a faculty that includes former and current working professionals.
11.The college has fulfilled the promises made to me when I was recruited.
12.Adapting to the changing media landscape.
13.Staffed by a faculty of strong academicians.
14.Overall, how appealing to you is the current name, “College of Journalism and Mass Communications?”
15.Why do you find the name somewhat unappealing/very unappealing?
16.Do you think the college should be renamed?
17.If the college renames itself, which attributes or ideas should the name express? Select all that apply.
18.What traits should a new name convey? Select all that apply.
19.How well do you feel the current name, College of Journalism and Mass Communications, fits with your perception of the college’s mission?
20.What suggestions do you have for improving this school?
21.What do you think the college should be doing that it currently isn’t?