The tradeoff between inventory quality vs. scale in a programmatic environment

Achieving both high inventory quality and scale has been a challenge for advertisers within a programmatic environment.

We want to know: how do you align inventory quality and scale in a programmatic environment? What data and methodologies are you using?

Take a few minutes to complete the survey to get the full report and the chance to win a $500 gift card from our partner, Taykey.

Relevant ads

Reputable publishers

High engagement

Amount of metrics available

Always

Often

Sometimes

Rarely

Never

Inventory quality (Strongly prioritize)

Equally prioritize

Scale (Strongly prioritize)

Clear

i We adjusted the number you entered based on the slider’s scale.

Targeting specific audience (Strongly prioritize)

Equally prioritize

Scale (Strongly prioritize)

Clear

i We adjusted the number you entered based on the slider’s scale.

Private marketplaces (PMPs)

Data management platforms (DMPs)

Whitelisting, or ensuring ads only appear in pre-approved placements

Keyword targeting, or using keyword lists to determine the pages where ads can be shown

Category targeting, or using category lists to determine the pages where ads can be shown

Verification services to prevent ads from showing up on questionable websites

Private marketplaces (PMPs)

Data management platforms (DMPs)

Whitelisting ads, or ensuring ads only appear in pre-approved placements

Keyword targeting, or using keyword lists to determine the pages where ads can be shown

Category targeting, or using category lists to determine the pages where ads can be shown

Verification services to prevent ads from showing up on questionable websites