Lack of cross selling
Lack of cross selling Insignificant
Lack of cross selling Somewhat significant
Lack of cross selling Significant
Lack of cross selling Very significant
Lack of cross selling N/A
Lack of agility in responding to new opportunities
Lack of agility in responding to new opportunities Insignificant
Lack of agility in responding to new opportunities Somewhat significant
Lack of agility in responding to new opportunities Significant
Lack of agility in responding to new opportunities Very significant
Lack of agility in responding to new opportunities N/A
Literacy of partners when it comes to understanding state of the art marketing and sales strategies, tools and technologies
Literacy of partners when it comes to understanding state of the art marketing and sales strategies, tools and technologies Insignificant
Literacy of partners when it comes to understanding state of the art marketing and sales strategies, tools and technologies Somewhat significant
Literacy of partners when it comes to understanding state of the art marketing and sales strategies, tools and technologies Significant
Literacy of partners when it comes to understanding state of the art marketing and sales strategies, tools and technologies Very significant
Literacy of partners when it comes to understanding state of the art marketing and sales strategies, tools and technologies N/A
Inability to align marketing and sales efforts
Inability to align marketing and sales efforts Insignificant
Inability to align marketing and sales efforts Somewhat significant
Inability to align marketing and sales efforts Significant
Inability to align marketing and sales efforts Very significant
Inability to align marketing and sales efforts N/A
Ignoring thought leadership as a growth strategy
Ignoring thought leadership as a growth strategy Insignificant
Ignoring thought leadership as a growth strategy Somewhat significant
Ignoring thought leadership as a growth strategy Significant
Ignoring thought leadership as a growth strategy Very significant
Ignoring thought leadership as a growth strategy N/A
Putting too much stock in mergers/acquisitions for growth
Putting too much stock in mergers/acquisitions for growth Insignificant
Putting too much stock in mergers/acquisitions for growth Somewhat significant
Putting too much stock in mergers/acquisitions for growth Significant
Putting too much stock in mergers/acquisitions for growth Very significant
Putting too much stock in mergers/acquisitions for growth N/A
Putting the wrong people in marketing and business development positions
Putting the wrong people in marketing and business development positions Insignificant
Putting the wrong people in marketing and business development positions Somewhat significant
Putting the wrong people in marketing and business development positions Significant
Putting the wrong people in marketing and business development positions Very significant
Putting the wrong people in marketing and business development positions N/A
Inability to balance billable vs non-billable demands on time
Inability to balance billable vs non-billable demands on time Insignificant
Inability to balance billable vs non-billable demands on time Somewhat significant
Inability to balance billable vs non-billable demands on time Significant
Inability to balance billable vs non-billable demands on time Very significant
Inability to balance billable vs non-billable demands on time N/A
Underspending on marketing infrastructure
Underspending on marketing infrastructure Insignificant
Underspending on marketing infrastructure Somewhat significant
Underspending on marketing infrastructure Significant
Underspending on marketing infrastructure Very significant
Underspending on marketing infrastructure N/A
Inability to tie marketing/sales activities to the buyers’ journey
Inability to tie marketing/sales activities to the buyers’ journey Insignificant
Inability to tie marketing/sales activities to the buyers’ journey Somewhat significant
Inability to tie marketing/sales activities to the buyers’ journey Significant
Inability to tie marketing/sales activities to the buyers’ journey Very significant
Inability to tie marketing/sales activities to the buyers’ journey N/A
Investing resources in low ROI niche practices that can be used in better ways
Investing resources in low ROI niche practices that can be used in better ways Insignificant
Investing resources in low ROI niche practices that can be used in better ways Somewhat significant
Investing resources in low ROI niche practices that can be used in better ways Significant
Investing resources in low ROI niche practices that can be used in better ways Very significant
Investing resources in low ROI niche practices that can be used in better ways N/A
Dropping leads
Dropping leads Insignificant
Dropping leads Somewhat significant
Dropping leads Significant
Dropping leads Very significant
Dropping leads N/A
Thinking that their prospects are just like them
Thinking that their prospects are just like them Insignificant
Thinking that their prospects are just like them Somewhat significant
Thinking that their prospects are just like them Significant
Thinking that their prospects are just like them Very significant
Thinking that their prospects are just like them N/A
Substituting hubris or ego in lieu of best business development or growth practices
Substituting hubris or ego in lieu of best business development or growth practices Insignificant
Substituting hubris or ego in lieu of best business development or growth practices Somewhat significant
Substituting hubris or ego in lieu of best business development or growth practices Significant
Substituting hubris or ego in lieu of best business development or growth practices Very significant
Substituting hubris or ego in lieu of best business development or growth practices N/A
Ignoring the firm’s vision statement as a touch point for all growth strategies and tactics
Ignoring the firm’s vision statement as a touch point for all growth strategies and tactics Insignificant
Ignoring the firm’s vision statement as a touch point for all growth strategies and tactics Somewhat significant
Ignoring the firm’s vision statement as a touch point for all growth strategies and tactics Significant
Ignoring the firm’s vision statement as a touch point for all growth strategies and tactics Very significant
Ignoring the firm’s vision statement as a touch point for all growth strategies and tactics N/A
Underfunding business development training
Underfunding business development training Insignificant
Underfunding business development training Somewhat significant
Underfunding business development training Significant
Underfunding business development training Very significant
Underfunding business development training N/A
Ignoring the firm’s strategic growth plan
Ignoring the firm’s strategic growth plan Insignificant
Ignoring the firm’s strategic growth plan Somewhat significant
Ignoring the firm’s strategic growth plan Significant
Ignoring the firm’s strategic growth plan Very significant
Ignoring the firm’s strategic growth plan N/A
Ineffective use of competitive analysis and differentiation for growth purposes
Ineffective use of competitive analysis and differentiation for growth purposes Insignificant
Ineffective use of competitive analysis and differentiation for growth purposes Somewhat significant
Ineffective use of competitive analysis and differentiation for growth purposes Significant
Ineffective use of competitive analysis and differentiation for growth purposes Very significant
Ineffective use of competitive analysis and differentiation for growth purposes N/A
Lack of innovation and entrepreneurship
Lack of innovation and entrepreneurship Insignificant
Lack of innovation and entrepreneurship Somewhat significant
Lack of innovation and entrepreneurship Significant
Lack of innovation and entrepreneurship Very significant
Lack of innovation and entrepreneurship N/A
Ignoring digital marketing
Ignoring digital marketing Insignificant
Ignoring digital marketing Somewhat significant
Ignoring digital marketing Significant
Ignoring digital marketing Very significant
Ignoring digital marketing N/A
Little or no participation in lead generation campaigns
Little or no participation in lead generation campaigns Insignificant
Little or no participation in lead generation campaigns Somewhat significant
Little or no participation in lead generation campaigns Significant
Little or no participation in lead generation campaigns Very significant
Little or no participation in lead generation campaigns N/A