BRIDAL WEEK HARROGATE 2024 - EXHIBITOR SURVEY

Thank you for exhibiting with us at Bridal Week Harrogate September 2024!

At Bridal Week, we are passionate about supporting the UK bridal market and want our industry to have thriving events that represent everyone.

In order for us to do this, we need to gain a deep understanding of the bridal landscape. We understand this information can be sensitive, so we want to assure you that all answers and information supplied will be treated in the strictest confidence.

We thank you for your time and are looking forward to planning Bridal Week 2025!

Question Title

* 1. What were your main reasons for exhibiting at Bridal Week Harrogate?

To meet current stockists

To source new stockists

To keep up to date with market trends

To network with the industry

Other (please specify)

Question Title

* 2. Overall, how well does Bridal Week Harrogate do the following?

	Excellent	Good	Average	Poor
Positioning in market	Positioning in market Excellent	Positioning in market Good	Positioning in market Average	Positioning in market Poor
Marketing	Marketing Excellent	Marketing Good	Marketing Average	Marketing Poor
Overall look/feel	Overall look/feel Excellent	Overall look/feel Good	Overall look/feel Average	Overall look/feel Poor
Customer service	Customer service Excellent	Customer service Good	Customer service Average	Customer service Poor
Build-up / break-down	Build-up / break-down Excellent	Build-up / break-down Good	Build-up / break-down Average	Build-up / break-down Poor
Visitor numbers	Visitor numbers Excellent	Visitor numbers Good	Visitor numbers Average	Visitor numbers Poor
Quality of visitors	Quality of visitors Excellent	Quality of visitors Good	Quality of visitors Average	Quality of visitors Poor

Other (please specify)

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* 3. Overall, how important do you think it is to attend Bridal Week Harrogate?

Very important

Important

Not very important

Not at all important

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* 4. On a scale of 1 to 10 (with 10 being very well-known), how well-known is Bridal Week Harrogate within the market?

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 5. How effective are the following marketing tools for your brand ahead of the show (with 5 being the most effective)?

	Very effective	Effective	Not very effective	Not at all effective
Email marketing	Email marketing Very effective	Email marketing Effective	Email marketing Not very effective	Email marketing Not at all effective
Social media	Social media Very effective	Social media Effective	Social media Not very effective	Social media Not at all effective
Exhibitor Listing on website	Exhibitor Listing on website Very effective	Exhibitor Listing on website Effective	Exhibitor Listing on website Not very effective	Exhibitor Listing on website Not at all effective
Platinum Buyer programme	Platinum Buyer programme Very effective	Platinum Buyer programme Effective	Platinum Buyer programme Not very effective	Platinum Buyer programme Not at all effective
Print advertisements (pre-Harrogate issue of Bridal Buyer)	Print advertisements (pre-Harrogate issue of Bridal Buyer) Very effective	Print advertisements (pre-Harrogate issue of Bridal Buyer) Effective	Print advertisements (pre-Harrogate issue of Bridal Buyer) Not very effective	Print advertisements (pre-Harrogate issue of Bridal Buyer) Not at all effective

Question Title

* 6. What percentage of your current stockists attended this year's show?

0% - 19%

20% - 39%

40% - 59%

60% - 79%

80% +

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* 7. What percentage of stockists you invited/wanted to visit the show attended?

0% - 19%

20% - 39%

40% - 59%

60% - 79%

80% +

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* 8. Did you secure any new stockists from this year's show?

Yes

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* 9. If yes, then:

Less than 5

Equal to/more than 5

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* 10. What was your favourite aspect of this year's Bridal Week Harrogate?

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* 11. Do you have any suggestions to improve our marketing strategy for our next event?

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* 12. On a scale of 1 to 10, with 10 being extremely likely, how likely would you be to recommend Bridal Week Harrogate to a friend/colleague/industry peer?

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 13. Which of our events will you be exhibiting at in 2025? Please tick all that apply.

Bridal Week Harrogate March 2025

White Gallery 2025

Bridal Week Harrogate September 2025

None of the above

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* 14. If 'Yes', we would be grateful if you could provide a testimonial here.
Alternatively, if you answered 'No', please provide your reasoning.
Please also leave your name, company name and email address.

Question Title

* 15. Is there anything we could have done to make your event experience easier, or would like to see more of at next year's show? If not, please leave an X in this field.

BRIDAL WEEK HARROGATE 2024 - EXHIBITOR SURVEY

Question Title

* 1. What were your main reasons for exhibiting at Bridal Week Harrogate?

Question Title

* 2. Overall, how well does Bridal Week Harrogate do the following?

Question Title

* 3. Overall, how important do you think it is to attend Bridal Week Harrogate?

Question Title

* 4. On a scale of 1 to 10 (with 10 being very well-known), how well-known is Bridal Week Harrogate within the market?

Question Title

* 5. How effective are the following marketing tools for your brand ahead of the show (with 5 being the most effective)?

Question Title

* 6. What percentage of your current stockists attended this year's show?

Question Title

* 7. What percentage of stockists you invited/wanted to visit the show attended?

Question Title

* 8. Did you secure any new stockists from this year's show?

Question Title

* 9. If yes, then:

Question Title

* 10. What was your favourite aspect of this year's Bridal Week Harrogate?

Question Title

* 11. Do you have any suggestions to improve our marketing strategy for our next event?

Question Title

* 12. On a scale of 1 to 10, with 10 being extremely likely, how likely would you be to recommend Bridal Week Harrogate to a friend/colleague/industry peer?

Question Title

* 13. Which of our events will you be exhibiting at in 2025? Please tick all that apply.

Question Title

* 14. If 'Yes', we would be grateful if you could provide a testimonial here.Alternatively, if you answered 'No', please provide your reasoning.Please also leave your name, company name and email address.

Question Title

* 15. Is there anything we could have done to make your event experience easier, or would like to see more of at next year's show? If not, please leave an X in this field.

* 14. If 'Yes', we would be grateful if you could provide a testimonial here.
Alternatively, if you answered 'No', please provide your reasoning.
Please also leave your name, company name and email address.