BRIDAL WEEK HARROGATE 2024 - VISITOR SURVEY

Thank you for attending Bridal Week Harrogate 2024!

At Bridal Week, we are passionate about supporting the UK bridal market and want our industry to have thriving events that represent everyone.

In order for us to do this, we need to gain a deep understanding of the bridal landscape and find out the buying patterns of our retailers. We understand this information can be sensitive, so we want to assure you that all answers and information supplied will be treated in the strictest confidence.

As a thank you for participating, and helping shape the future of the UK bridal industry, we are delighted to offer you a one day lounge pass at one of our 2025 shows and also the chance to win a £100 Betty's voucher.

We thank you for your time and are looking forward to planning Bridal Week 2025!

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* 1. What were your main reasons for attending Bridal Week Harrogate? Please tick all that apply.

To meet current suppliers

To source new suppliers

To place orders

To browse, but buy after the show

To keep up to date with market trends

To gain expert advice via the Business Advice Clinics

To attend the Lounge Session talks

To network with the industry

To view the Fashion Shows

Other (please specify)

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* 2. What made you choose Bridal Week Harrogate to do your buying?

Favourite buying event

Good location

Choice of designers

Networking opportunities

Was recommended by a friend/peer

Additional features (Fashion Shows/Bridal Retail Success Academy)

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* 3. Did you place any orders at this year's show?

Yes, with 1/2 suppliers

Yes, with 3/4 suppliers

Yes, with 5/6 suppliers

Yes, with 6+ suppliers

I did not place any orders, but plan to do so shortly afterwards

I did not place any orders

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* 4. What was your total budget for buying at Bridal Week Harrogate September?

£0 - £9,999

£10,000 - £19,999

£20,000 - £29,999

£30,000 - £39,999

£40,000 - £49,999

£50,000 - £69,999

£70,000 - £99,999

£100,000+

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* 5. Did you spend more or less this year than you did last year?

Less

Equivalent

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* 6. Which designers did you buy from or visit at this year's show? If designer is not listed, please use 'Other' field.

Allure Bridals

Bianco Evento

Casablanca

Dando London

Ellis Bridals

Essense of Australia

Justin Alexander

Linzi Jay

Madi Lane Bridal Group

Maggie Sottero

Monica Loretti

Morilee

Phoenix Gowns

Rachel Allan

Richard Designs

Romantica/Mon Cheri

Ronald Joyce

The Perfect Bridal Company

Tres Chic

Tiffanys

White Studio/White Rose/Louise Bentley

None

Other (please specify)

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* 7. Did you take on any new brands at this year's show?

Yes

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* 8. Overall, how did you find the following aspects of Bridal Week Harrogate?

	Excellent	Good	Average	Poor	N/A
Registration process	Registration process Excellent	Registration process Good	Registration process Average	Registration process Poor	Registration process N/A
Location	Location Excellent	Location Good	Location Average	Location Poor	Location N/A
Your initial feel / impression	Your initial feel / impression Excellent	Your initial feel / impression Good	Your initial feel / impression Average	Your initial feel / impression Poor	Your initial feel / impression N/A
Navigating the show	Navigating the show Excellent	Navigating the show Good	Navigating the show Average	Navigating the show Poor	Navigating the show N/A
The choice of exhibitors	The choice of exhibitors Excellent	The choice of exhibitors Good	The choice of exhibitors Average	The choice of exhibitors Poor	The choice of exhibitors N/A
The Fashion Shows	The Fashion Shows Excellent	The Fashion Shows Good	The Fashion Shows Average	The Fashion Shows Poor	The Fashion Shows N/A
Bridal Retail Success Academy (clinics / lounge sessions)	Bridal Retail Success Academy (clinics / lounge sessions) Excellent	Bridal Retail Success Academy (clinics / lounge sessions) Good	Bridal Retail Success Academy (clinics / lounge sessions) Average	Bridal Retail Success Academy (clinics / lounge sessions) Poor	Bridal Retail Success Academy (clinics / lounge sessions) N/A
The on-site catering	The on-site catering Excellent	The on-site catering Good	The on-site catering Average	The on-site catering Poor	The on-site catering N/A
Show Features (e.g. Platinum Buyer Lounge / Bubbles Bar / Gin Bar)	Show Features (e.g. Platinum Buyer Lounge / Bubbles Bar / Gin Bar) Excellent	Show Features (e.g. Platinum Buyer Lounge / Bubbles Bar / Gin Bar) Good	Show Features (e.g. Platinum Buyer Lounge / Bubbles Bar / Gin Bar) Average	Show Features (e.g. Platinum Buyer Lounge / Bubbles Bar / Gin Bar) Poor	Show Features (e.g. Platinum Buyer Lounge / Bubbles Bar / Gin Bar) N/A

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* 9. On a scale of 1 to 5, how did the following influence your decision to register for the show this year?

	Very influential	Influential	Not very influential	Not at all influential
Email	Email Very influential	Email Influential	Email Not very influential	Email Not at all influential
Social Media	Social Media Very influential	Social Media Influential	Social Media Not very influential	Social Media Not at all influential
Print advertisements	Print advertisements Very influential	Print advertisements Influential	Print advertisements Not very influential	Print advertisements Not at all influential
Platinum Buyer programme	Platinum Buyer programme Very influential	Platinum Buyer programme Influential	Platinum Buyer programme Not very influential	Platinum Buyer programme Not at all influential
Supplier invitation	Supplier invitation Very influential	Supplier invitation Influential	Supplier invitation Not very influential	Supplier invitation Not at all influential
Recommended by industry peer	Recommended by industry peer Very influential	Recommended by industry peer Influential	Recommended by industry peer Not very influential	Recommended by industry peer Not at all influential

Was there anything else that influenced your decision to attend the show this year?

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* 10. What other buying events did you attend in 2024? Please select as many as relevant.

Bridal Week Harrogate March

Bridal Week Harrogate September

White Gallery

Barcelona Bridal Fashion Week

European Bridal Week

Agent visit to store

Individual brand events

Other (please specify)

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* 11. What buying events do you intend to visit in 2025? Please select as many as relevant.

Bridal Week Harrogate March

Bridal Week Harrogate September

White Gallery

Barcelona Bridal Fashion Week

Milan Fashion Week

European Bridal Week

Agent visit to store

Individual brand events

Other (please specify)

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* 12. What factors determine which buying events your business attend?

	Most important	Important	Not important	Not at all important
Designers showing	Designers showing Most important	Designers showing Important	Designers showing Not important	Designers showing Not at all important
Cost to attend	Cost to attend Most important	Cost to attend Important	Cost to attend Not important	Cost to attend Not at all important
Educational offering (seminars, one-to-one sessions)	Educational offering (seminars, one-to-one sessions) Most important	Educational offering (seminars, one-to-one sessions) Important	Educational offering (seminars, one-to-one sessions) Not important	Educational offering (seminars, one-to-one sessions) Not at all important
Content creation opportunities	Content creation opportunities Most important	Content creation opportunities Important	Content creation opportunities Not important	Content creation opportunities Not at all important
Networking opportunities (parties, drinks, etc.)	Networking opportunities (parties, drinks, etc.) Most important	Networking opportunities (parties, drinks, etc.) Important	Networking opportunities (parties, drinks, etc.) Not important	Networking opportunities (parties, drinks, etc.) Not at all important
General vibe (the FOMO)	General vibe (the FOMO) Most important	General vibe (the FOMO) Important	General vibe (the FOMO) Not important	General vibe (the FOMO) Not at all important

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* 13. Overall, how important do you think it is to attend Bridal Week?

Very important

Important

Not very important

Not at all important

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* 14. If you won’t be attending Bridal Week Harrogate (March and/or September), please specify your main reason.

Attending an alternative trade show

Not the right time of year for me

Work commitments

Overall cost of attending is too expensive

Not interested in exhibitors showing

I will be attending!

Other (please specify)

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* 15. On a scale of 1 to 10, how likely are you to recommend Bridal Week Harrogate to a friend/colleague/industry peer (1 being not at all likely and 10 being extremely likely)?

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* 16. What was your favourite aspect of this year's Bridal Week Harrogate?

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* 17. What factors would make the show more compelling?

Better choice of designers

More entertainment opportunities (brand parties, drinks, dinners, etc.)

Fuller business content programme (conference style)

A different location

Other (please specify)

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* 18. If you would like to be in with a chance to win a £100 Betty's voucher, please leave your full name, company name and email address below. If not, please put an X in this field.