Check-in: The hotel marketing report 2024

1. Marketing strategy

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* 1. For the next financial year, what are your marketing budget intentions?

Maintain current investment level

Decrease investment

Increase investment

Don't know

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* 2. How important is your brand to your business?

Extremely important

Very important

Somewhat important

Not so important

Not at all important

Other (please specify)

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* 3. How strong do you think your brand is?

Very strong

Fairly strong

Neutral

Not very strong

Very weak

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* 4. What do you define as marketing success/how do you measure success?

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* 5. What was your biggest marketing success in the last 12 months?

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* 6. What do you foresee as the three biggest marketing challenges in the next 12 months?

Communicating your brand identity

Communicating your purpose

Competing with OTAs (e.g booking.com) to capture more direct bookings

Keeping marketing knowledge and skills up-to-date

Keeping up with consumer trends

Securing appropriate budget

Other (please specify)

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* 7. What do you foresee as the three biggest marketing challenges for 5 years time?

Communicating your brand identity

Communicating your purpose

Competing with OTAs (e.g booking.com) to capture more direct bookings

Keeping marketing knowledge and skills up-to-date

Keeping up with consumer trends

Securing appropriate budget

Other (please specify)