INVISION's 4-Minute Brain Squad Survey for October 2022 (weblink)

GETTING TO KNOW YOU

Please help us identify you

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* 1. Let us know who you are and where you work.

Your first and last name

The name of your business

City and state your business is located in

Your position (Owner, manager, etc)

Your email address

Basic Questions

Our monthly look at sales across the country

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* 2. How were your overall business revenues in September compared to the same month in 2021?

Way up (25 percent or more)

Same

Down

Way down (25 percent or more)

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* 3. What were your hottest-selling eyeglasses last month? (Please include the brand name and line or specific product, if applicable, plus your comments on why it sold well.)

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* 4. And your hottest-selling sunglasses? (Please include brand name and line or specific product, if applicable, plus your comments on why it sold well.)

General Questions

A few questions about you and the way you do business.

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* 5. Do you find a holiday ...

Gets you recharged for work

Drains you of motivation to go back to work

Makes you appreciate that your work is actually less demanding than your family

Makes you feel same but different. (Gives you a different perspective about work)

Has no real impact on your energy/motivation levels

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* 6. DO YOU, DON'T YOU
Do you, or don’t you, believe your definition of success has changed as you’ve aged or from what you’ve experienced in business?

Yes

If yes, tell us how and if by your new definition you are successful. If no, have you achieved your definition of success or feel you are likely to in your lifetime?

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* 7. BUZZ SESSIONS
What in your eyecare life did it take you a surprisingly long time to realize you’ve been doing wrong all along (it could be the way you use a computer, pronounce an industry term, something to do with your finances ... anything!)

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* 8. FIRE DRILL
Would you fire a CUSTOMER who…

	Yes	No	NA
Has some (limited) experience with optics or design and is constantly challenging your staff's recommendations?	Has some (limited) experience with optics or design and is constantly challenging your staff's recommendations? Yes	Has some (limited) experience with optics or design and is constantly challenging your staff's recommendations? No	Has some (limited) experience with optics or design and is constantly challenging your staff's recommendations? NA
Is too drunk or impaired to make much sense or aid in their care?	Is too drunk or impaired to make much sense or aid in their care? Yes	Is too drunk or impaired to make much sense or aid in their care? No	Is too drunk or impaired to make much sense or aid in their care? NA
Whose involvement in charitable organizations prompts almost monthly requests for donations?	Whose involvement in charitable organizations prompts almost monthly requests for donations? Yes	Whose involvement in charitable organizations prompts almost monthly requests for donations? No	Whose involvement in charitable organizations prompts almost monthly requests for donations? NA
Seems to be a hypochondriac, coming in every other month or so complaining about non-presenting symptoms of eye diseases or trauma eating up staff time and resources?	Seems to be a hypochondriac, coming in every other month or so complaining about non-presenting symptoms of eye diseases or trauma eating up staff time and resources? Yes	Seems to be a hypochondriac, coming in every other month or so complaining about non-presenting symptoms of eye diseases or trauma eating up staff time and resources? No	Seems to be a hypochondriac, coming in every other month or so complaining about non-presenting symptoms of eye diseases or trauma eating up staff time and resources? NA
Is a close relation to someone convicted of robbing from YOUR business?	Is a close relation to someone convicted of robbing from YOUR business? Yes	Is a close relation to someone convicted of robbing from YOUR business? No	Is a close relation to someone convicted of robbing from YOUR business? NA
You caught reading through another patient’s unattended medical file?	You caught reading through another patient’s unattended medical file? Yes	You caught reading through another patient’s unattended medical file? No	You caught reading through another patient’s unattended medical file? NA
Left your restroom such a mess you had to remove it from service for the rest of the day until it could be thoroughly cleaned and sanitized?	Left your restroom such a mess you had to remove it from service for the rest of the day until it could be thoroughly cleaned and sanitized? Yes	Left your restroom such a mess you had to remove it from service for the rest of the day until it could be thoroughly cleaned and sanitized? No	Left your restroom such a mess you had to remove it from service for the rest of the day until it could be thoroughly cleaned and sanitized? NA
Pitched you an investment that went bust and cost you several thousands of dollars?	Pitched you an investment that went bust and cost you several thousands of dollars? Yes	Pitched you an investment that went bust and cost you several thousands of dollars? No	Pitched you an investment that went bust and cost you several thousands of dollars? NA
You witnessed verbally abusing their significant other or children?	You witnessed verbally abusing their significant other or children? Yes	You witnessed verbally abusing their significant other or children? No	You witnessed verbally abusing their significant other or children? NA
Bad mouthed every other medical office they frequent? (After all, if they’re talking trash about others to you, what’s the likelihood they’re talking trash about you to others?)	Bad mouthed every other medical office they frequent? (After all, if they’re talking trash about others to you, what’s the likelihood they’re talking trash about you to others?) Yes	Bad mouthed every other medical office they frequent? (After all, if they’re talking trash about others to you, what’s the likelihood they’re talking trash about you to others?) No	Bad mouthed every other medical office they frequent? (After all, if they’re talking trash about others to you, what’s the likelihood they’re talking trash about you to others?) NA

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* 9. EDITORIAL OUTREACH -- MESSAGES
If you had to take leave of your store/practice for a year and the only communication you could have with employees was a single sentence, what would you write?

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* 10. BRAIN SQUAD
You guys, INVISION’s Brain Squad, are the backbone of the magazine. Without you, our content and stories wouldn’t be nearly as compelling. We know the value you provide to US, but we want to know what being a member of the Brain Squad provides YOU. We’d like to know what it’s like to be a part of INVISION’s Brain Squad, why you’re a member and what being a Squaddie has done for you?

... AND WRAPPING UP

Your turn to have your say.

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* 11. Got any thoughts about our recent lead, "Countdown to Christmas", or any other things happening in the industry? If so, please leave a comment here.

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* 1. Let us know who you are and where you work.

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* 2. How were your overall business revenues in September compared to the same month in 2021?

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* 3. What were your hottest-selling eyeglasses last month? (Please include the brand name and line or specific product, if applicable, plus your comments on why it sold well.)

Question Title

* 4. And your hottest-selling sunglasses? (Please include brand name and line or specific product, if applicable, plus your comments on why it sold well.)

Question Title

* 5. Do you find a holiday ...

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* 6. DO YOU, DON'T YOU Do you, or don’t you, believe your definition of success has changed as you’ve aged or from what you’ve experienced in business?

Question Title

* 7. BUZZ SESSIONSWhat in your eyecare life did it take you a surprisingly long time to realize you’ve been doing wrong all along (it could be the way you use a computer, pronounce an industry term, something to do with your finances ... anything!)

Question Title

* 8. FIRE DRILLWould you fire a CUSTOMER who…

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* 9. EDITORIAL OUTREACH -- MESSAGES If you had to take leave of your store/practice for a year and the only communication you could have with employees was a single sentence, what would you write?

Question Title

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* 11. Got any thoughts about our recent lead, "Countdown to Christmas", or any other things happening in the industry? If so, please leave a comment here.

* 6. DO YOU, DON'T YOU
Do you, or don’t you, believe your definition of success has changed as you’ve aged or from what you’ve experienced in business?

* 7. BUZZ SESSIONS
What in your eyecare life did it take you a surprisingly long time to realize you’ve been doing wrong all along (it could be the way you use a computer, pronounce an industry term, something to do with your finances ... anything!)

* 8. FIRE DRILL
Would you fire a CUSTOMER who…

* 9. EDITORIAL OUTREACH -- MESSAGES
If you had to take leave of your store/practice for a year and the only communication you could have with employees was a single sentence, what would you write?