Gender Equality Campaign Advert Perception and Effectiveness
Gender Equality Campaign Survey
We would like to invite you to participate in our survey on the effectiveness of our gender equality ad campaign. If you have seen or heard our gender equality adverts on television or radio, we would like to hear your feedback. The survey will only take a few minutes of your time but will go a long way in helping us improve and shape our future campaigns. Thank you. We appreciate your support and time.
Background
For over 32 years, the Fiji Women’s Rights Movement has been one of the leading voices and advocates for gender equality and women’s human rights. Legislative lobbying and reform is a significant part of FWRM’s work that has seen many milestones over the years. A major achievement was the enactment of the Family Law Act 2005 and FWRM’s campaign around women’s economic rights that led to amendments in the Employment Regulations Act 2007 which improved protection for women. While there are progressive laws in place, FWRM recognised that there needs to be a more holistic approach to better address gender inequality because of the entrenched patriarchy and systematic barriers that exist within different levels of society. In the last two years, FWRM released studies and research reports that highlighted the continued prevalence of violence and discrimination that women face today at different stages of their life cycle. This includes sexual harassment in the workplace, barriers to women’s access to justice, women’s ageing issues and young women's political participation. The findings highlight a need for a change in mindsets and attitudes towards women. Ideas on women’s gender roles contribute to their perceived inferiority and reinforces the structural barriers and discrimination they face daily. To raise awareness on these issues, FWRM is carrying out a Gender Equality Campaign focusing on four key areas including; women in leadership, women and unpaid household work, women in sports and women in employment. As part of this campaign, FWRM produced a series of four gender advertisements on these issues which were broadcasted on national television and radio. We hope that the nation-wide gender advertisement campaign can help engage a wider range of public into the discussions on the everyday inequalities women face in today’s society particularly in reference to key gender issues. The campaign is supported by the We Rise Coalition.
