The Centurion 2022 Valentine's Day Sales Success Index

Dear Prestige Jewelers,

The Centurion is conducting a spot-check survey of Valentine's Day business for better jewelers. Your participation helps to gauge total business for the high end of the jewelry industry. All answers are kept confidential and results reported only in the aggregate. Thank you again for your time and participation.

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* 1. How was your 2022 Valentine's Day business?

Up significantly (+10% or more)

Up moderately (+6% - +10%)

Up slightly (+1% - +5%)

Even

Down slightly (-1% - -5%)

Down moderately (-6% - -10%)

Down significantly (-10% or more)

Other (please specify)

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* 2. How was your 2022 Valentine's Day business compared to your expectations?

Much better than I expected

Somewhat better than I expected

About what I expected

Somewhat lower than I expected

Much lower than I expected.

Other (please specify)

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* 3. What price point were most of your Valentine's Day sales?

Under $500

$500 - $1500

$1501 - $2500

$2501 - $5000

$5001 - $7500

$7501 - $10,000

Over $10,000

Other (please specify)

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* 4. What product/s was your best-selling item or category for Valentine's Day? Check all that apply

Engagement rings

Other bridal or anniversary rings

Diamond earrings

Other diamond fashion

Colored gemstones or pearls

Gold jewelry

Silver jewelry

Watches

Other (please specify)

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* 5. How much of your Valentine's Day business was online vs. in-store?

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* 6. What were your most effective marketing tools? Check all that apply.

Social media

Other digital

Traditional broadcast TV or radio (including cable/satellite TV)

Streaming TV or radio (such as Hulu or Sirius)

Print (newspapers and magazines)

Snail mail

Billboard or other out-of-home

Special in-store promotion or event

Calling customers by phone

Texting customers

Other (please specify)

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* 1. How was your 2022 Valentine's Day business?

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* 2. How was your 2022 Valentine's Day business compared to your expectations?

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* 3. What price point were most of your Valentine's Day sales?

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* 4. What product/s was your best-selling item or category for Valentine's Day? Check all that apply

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* 5. How much of your Valentine's Day business was online vs. in-store?

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* 6. What were your most effective marketing tools? Check all that apply.

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* 7. Your store name (will be kept confidential)