UK Agency Benchmarking Survey - 2025 |
Why take part?
Improve your performance
By taking part in this survey, you'll be able to compare yourself against your UK agency peers in several key areas, including hourly rates, profitability, sales performance, staff salaries, and the latest AI and technology trends impacting agencies. You'll also discover what the top performers do differently - insights that have the power to transform your business.
Benchmarks you cannot get anywhere else
By taking part in this survey, you'll be able to compare yourself against your UK agency peers in several key areas, including hourly rates, profitability, sales performance, staff salaries, and the latest AI and technology trends impacting agencies. You'll also discover what the top performers do differently - insights that have the power to transform your business.
Benchmarks you cannot get anywhere else
The Wow Company started BenchPress in 2012. The survey is now the largest survey of UK independent agencies. To give you an idea of what you'll get by taking part, check out last year's reports.
It's really easy for you to take part
The survey will take you approximately 15 minutes to complete and you'll need the following information to hand:
The survey will take you approximately 15 minutes to complete and you'll need the following information to hand:
- Last year's fee income
- Gross profit and operating profit
- Cash in the bank
- How much the business owner(s) took home last year, before tax
- The hourly rates you charge
- Utilisation rates (if you have them)
- Salary info for your key positions
If there's something you don't want to share or don't know the answer to, please skip the question.
Your data
By taking part, you agree that The Wow Company will have access to your responses and can email you to share the results, trends, and insights from the survey, as well as content and events relevant to your business.
By participating in this survey, you acknowledge and agree to your personal information being handled in accordance with The Wow Company's privacy policy. Please email benchpress@thewowcompany.com if you have any questions.
By participating in this survey, you acknowledge and agree to your personal information being handled in accordance with The Wow Company's privacy policy. Please email benchpress@thewowcompany.com if you have any questions.