The Hand in Hand program gives Uptown Waterloo businesses the opportunity to apply for funding to host public events or activations at their business.

Businesses must be pre-approved for funding before submitting applications. Please contact Jeyas.Balaskanthan@waterloo.ca for pre-approval.

When submitting Hand in Hand applications please allow 4-5 weeks to receive your reimbursement.

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* 1. Have you been pre-approved for this quarterly funding?

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* 2. Attach here any receipts/invoices of expenses related to this application.

If you have multiple receipts, please combine as one PDF or take one photo of all. You can also e-mail additional files to: uptownwaterloobia@waterloo.ca

Only applications that include proof of expenses can be considered.

PDF, PNG, JPG, JPEG file types only.
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* 3. How much funding are you requesting? Round to the nearest dollar.

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* 4. Enter Your Contact Information

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* 5. Select one of the following funding categories:

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* 6. Brief description of funding request. Include item and cost breakdown if possible.
(e.g. "Open House to celebrate 10 years of business in Uptown", "Bench $300 and plants $200")

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* 7. Timeframe
(e.g. "December 10 from 5 to 9 pm", "all summer", "ongoing")

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* 8. Anticipated goals
(e.g. "to beautify our storefront and increase foot traffic", "to spread the word about our summer sale")

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* 9. Please provide an e-mail address where you can receive an e-transfer.
You will receive an e-mail from our payment platform (Plooto), to deposit your funding.

Requirements:
  • The Hand in Hand program is available for Uptown Waterloo BIA businesses only.
  • To be eligible for funding, events must be open to the public and may not be used for personal gain.
  • The Uptown Waterloo BIA does not share the ideas or opinions expressed by the business or performer of your event.
  • It is the responsibility of each business to organize and execute the event proposed. The sole mandate of the Hand in Hand Program is to subsidize the financial cost for the event.
  • Businesses must submit their proposal before the event to be considered.
  • Funding will be administered by our payment platform Plooto via EFT.

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