Utah Office of Tourism—Responsible Visitation Messaging Survey

The Utah Office of Tourism is working on our goal of extending messaging to new audiences in partnership with our stakeholders that empowers visitors to have their best experience in Utah, while also being responsible visitors. An important step in this process is to create a toolkit that includes an introduction to the initiative, background information, and a glossary of key terms. This toolkit needs to be developed with key audiences in mind, and include core messaging and ready-to-use creative assets designed to work with any of these audiences, and will also have modules customized for each audience.

To ensure we are developing the resources necessary to include in the toolkits, we are working with the team at Whereabout to engage our stakeholders in identifying the needs and challenges to be addressed within the toolkits to make them successful. Your responses to this approximately 10-minute survey will help us build this critical understanding. If you have any questions or concerns about this survey, please reach out to Becky Keeney at beckykeeney@utah.gov or Matthew Landkamer at matthew@whereabout.travel.