The BIG Broadcast Tech Survey 2025 ABOUT YOU Question Title * 1. Full name Question Title * 2. Job title: Question Title * 3. Email Address:*Your email address will be used to get in touch with you if you win our prize draw, and in some cases we may contact you to discuss your survey responses. Question Title * 4. Company name: Question Title * 5. Are you a freelancer? Yes No Question Title * 6. What best describes your level of seniority? Chairman / Owner / Partner / MD C-suite / President VP / EVP / Director Head of Department or Manager Assistant or Executive Entrepreneur Consultant / Independent / Freelance Educator / Student / Intern Editor / Publisher / Journalist / Photographer TECH/IT SPEND Question Title * 7. What is the annual buying budget of your company or organisation on equipment & services? Up to £10,000 £10,001 to £50,000 £50,001 to £250,000 £250,001 to £1 million £1 million to £5 million £6 million to £10 million Over £10 million Don't know Question Title * 8. How much did you spend on tech investments/upgrades in 2024? £0 to £500k £500k to £1.5 million £1.5 to £2.5 million Over £2.5 million Question Title * 9. Was this more/less/the same as in 2023? More Less Same Question Title * 10. What did you invest in? Question Title * 11. What do you plan to invest in, in 2025? Question Title * 12. What are your top technology priorities for 2025? Question Title * 13. What % of your tech spend is on hardware? 0% to 10% 11% to 20% 21% to 30% 31% to 40% 41% to 50% 51% to 60% 61% to 70% 71% to 80% 81% to 90% 91% to 100% Question Title * 14. What % of your tech spend is on SaaS/cloud services? 0% to 10% 11% to 20% 21% to 30% 31% to 40% 41% to 50% 51% to 60% 61% to 70% 71% to 80% 81% to 90% 91% to 100% Question Title * 15. What % of your tech spend is on AI/GenAI/automation? 0% to 10% 11% to 20% 21% to 30% 31% to 40% 41% to 50% 51% to 60% 61% to 70% 71% to 80% 81% to 90% 91% to 100% Question Title * 16. How have your tech investment trends changed over the last five years? TECH PRIORITIES Question Title * 17. How much of a priority is sustainability in your choice of tech investments? Low Medium High Low Medium High Question Title * 18. Are you investing in tools to measure and reduce your environmental impact? Yes No If yes, which tools? Question Title * 19. What specific steps are you taking to make your operations more energy-efficient? Question Title * 20. What challenges do you face in adopting new technologies? Question Title * 21. What is your biggest concern or limitation regarding cloud adoption (e.g., cost, security, latency)? Question Title * 22. How are you currently using AI/ML in your workflows (e.g., content recommendation, captioning, analytics)? Question Title * 23. What percentage of your workflows do you aim to automate in the next year? 0% to 10% 11% to 20% 21% to 30% 31% to 40% 41% to 50% 51% to 60% 61% to 70% 71% to 80% 81% to 90% 91% to 100% Question Title * 24. How do security concerns impact your technology investments? Question Title * 25. What skills gaps are you facing within your technology teams? Question Title * 26. Are you investing in training or upskilling initiatives for staff in areas like cloud, IP, or AI? Yes No If yes, please specify: Question Title * 27. What factors most influence your technology purchasing decisions? Question Title * 28. Please detail new partnerships or collaborations you're exploring to meet your 2025 goals: Question Title * 29. What is your biggest challenge when working with technology providers? Question Title * 30. To view the relevant questions for your sector, please confirm if you are a Production Company, Post-Production/VFX or Broadcaster Production Post-Production/VFX Broadcaster Next
