4-H Military Partnerships: Marketing Services & Support Survey

National 4-H Council is proud to partner and help provide marketing services and support to the 4-H Military Partnerships. Your responses to this survey will help guide and shape these marketing efforts in the months to come.

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* 1. Are you an Extension employee?

Yes

If yes, please list your institution.

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* 2. Are you a CYS, CYP or other military services employee?

Yes

If yes, please list your Service Branch and/or Installation/Unit

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* 3. From a marketing perspective, which audience do you feel is the most important for the 4-H Military Partnerships to target first? (Rank the most important first).

Parents & caregivers
Youth
Staff and/or liaisons that deliver programming
CYP/CYS professionals
Leadership/decision makers within each Service Branch
Elected officials

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* 4. Based on your answer above, what is the most important action for this audience to take? (Rank the most important first).

Have their child join/participate in a 4-H experience (club, camp, or other 4-H program) near them.
Spreading the word and educating their peers about the 4-H opportunities available to military-connected youth in their community/on their military installation.
Advocating for 4-H military programs within their specific branch of service and/or with elected officials
Volunteering with their local 4-H program

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* 5. What opportunities (if any) do you think the 4-H Military Partnerships could take better advantage of with National 4-H Council’s support to reach this target audience?

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* 6. What specific pain points (if any) do you think this primary target audience might have that could be addressed in our marketing efforts?

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* 7. What are you in most need of to help market 4-H Military Partnerships to this target audience (and beyond)? (Rank the most important first).

Flyers & Flyer Templates
Social Media Graphics
Brochures
Video and/or Radio PSAs
Newsletter Templates

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* 8. How useful would the following marketing training topics be to you personally in your role with 4-H Military Partnerships?

	not useful	slightly useful	useful	very useful
Building and maximizing your 4-H program's social media presence	Building and maximizing your 4-H program's social media presence not useful	Building and maximizing your 4-H program's social media presence slightly useful	Building and maximizing your 4-H program's social media presence useful	Building and maximizing your 4-H program's social media presence very useful
Best practices for building the 4-H brand through web presence	Best practices for building the 4-H brand through web presence not useful	Best practices for building the 4-H brand through web presence slightly useful	Best practices for building the 4-H brand through web presence useful	Best practices for building the 4-H brand through web presence very useful
Powerful ways to tell your 4-H story	Powerful ways to tell your 4-H story not useful	Powerful ways to tell your 4-H story slightly useful	Powerful ways to tell your 4-H story useful	Powerful ways to tell your 4-H story very useful
Media pitching 101	Media pitching 101 not useful	Media pitching 101 slightly useful	Media pitching 101 useful	Media pitching 101 very useful
How to market to diverse populations	How to market to diverse populations not useful	How to market to diverse populations slightly useful	How to market to diverse populations useful	How to market to diverse populations very useful
4-H brand basics	4-H brand basics not useful	4-H brand basics slightly useful	4-H brand basics useful	4-H brand basics very useful
Making pro-bono media work for you	Making pro-bono media work for you not useful	Making pro-bono media work for you slightly useful	Making pro-bono media work for you useful	Making pro-bono media work for you very useful
4-H alumni moms: what does the latest national data tell us about who they are and how to engage them?	4-H alumni moms: what does the latest national data tell us about who they are and how to engage them? not useful	4-H alumni moms: what does the latest national data tell us about who they are and how to engage them? slightly useful	4-H alumni moms: what does the latest national data tell us about who they are and how to engage them? useful	4-H alumni moms: what does the latest national data tell us about who they are and how to engage them? very useful
Uncovering and engaging influential alumni	Uncovering and engaging influential alumni not useful	Uncovering and engaging influential alumni slightly useful	Uncovering and engaging influential alumni useful	Uncovering and engaging influential alumni very useful

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* 9. Please list any other additional information, marketing collateral and/or training topics you would like us to consider in the space provided below.