Floral Marketing Fund Industry Input Survey

We want to hear from YOU! The Floral Marketing Fund (FMF) is requesting your input as a valued member of the floral industry to shape future FMF priorities for research and marketing efforts. Help us to best serve you and our entire industry! Please take a moment to fill out this short 5-minute survey and have an influence on key floral industry initiatives. Let us know what research and projects would be most impactful for your businesses.

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* 1. What topic(s) brought you to the FMF's site and resources? (Select all that apply.)

Consumer Perceptions on Sustainable Practices

Path to Purchasing for Consumers

Consumer Houseplant Purchasing

Increasing Demand and Satisfaction

The Use of B2B E-Commerce Technologies

Hugs & Smiles Promotion Campaign

Eye-Tracking Study

Flower Marketing Monday Videos

Floral Purchase Tracking

Increasing Sales through Pinterest & Social Media Guide

Consumer Preferences for Flowers as Gifts

Purchasing Barriers for Non-Flower Buyers

Demographic Targeting Studies

Guide for Floral Tributes and Funeral Services

Other (please specify)

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* 2. What research areas are you interested in for consumer insights in the floral industry? (Select all that apply.)

Health Benefits of Flowers

Behavioral - Consumer Decision-Making

Attitudinal - Consumer Perceptions

Market Messaging

Product Pricing

Consumer Segmentation

Consumer Trends

Supply and Demand

Consumer's Path to Purchasing

E-commerce

Barriers to Purchasing

Other (please specify)

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* 3. What types of consumer segmentation are most impactful to you and your business? Rank from the top (most important) to the bottom (least important) using the arrows on the right-hand side of the screen.

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* 4. What research areas are you interested in for consumer insights in the floral industry? Rank from the top (most interested) to the bottom (least interested) using the arrows on the right-hand side of the screen.

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* 5. Where else do you get your consumer research data from?

External industry reports and articles (Wall Street Journal, etc.)

Floral industry events (State or National Conferences)

The American Floral Endowment and Floral Marketing Fund resources (webinars, news, etc.)

Private consumer reports

Academic/extension articles

None of the above

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* 6. Are there any study topics that you’d like to see covered or anything else you’d like to share with the FMF?

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* 7. How did you learn about the FMF? (Select all that apply.)

At an Industry Presentation/Event

Social Media

Search Engine

Industry Press/Publication

Through American Floral Endowment (AFE)

Unknown

Other (please specify)

Floral Marketing Fund Industry Input Survey

Question Title

* 1. What topic(s) brought you to the FMF's site and resources? (Select all that apply.)

Question Title

* 2. What research areas are you interested in for consumer insights in the floral industry? (Select all that apply.)

Question Title

* 3. What types of consumer segmentation are most impactful to you and your business? Rank from the top (most important) to the bottom (least important) using the arrows on the right-hand side of the screen.

Question Title

* 4. What research areas are you interested in for consumer insights in the floral industry? Rank from the top (most interested) to the bottom (least interested) using the arrows on the right-hand side of the screen.

Question Title

* 5. Where else do you get your consumer research data from?

Question Title

* 6. Are there any study topics that you’d like to see covered or anything else you’d like to share with the FMF?

Question Title

* 7. How did you learn about the FMF? (Select all that apply.)

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* 8. Name (Optional)

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* 9. Email (Optional)