The Berkeley Scanner Audience Survey

Question Title

* 1. Do you financially support news publications? Check all that apply.

Yes, I am a paying member of The Berkeley Scanner

Yes, I subscribe/donate to other news organizations

I have been a subscriber/donor to a news publication in the past, but I am not now

No, I have never been a subscriber/donor to a news publication

I’m not sure (please specify)

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* 2. When something happens in your community, where do you hear about it? Check all that apply.

Radio

Printed publication (newspaper or magazine)

News website (including websites of news outlets, newspapers, TV stations, etc.)

Email newsletter

Podcast/smart speaker briefing (Amazon Alexa, Google, etc.)

Neighbor or friend (in-person)

Neighbor or friend (by text message or social media)

Place of worship

Library

Community center

Local business

Someone specific in the community other than a neighbor or friend

Flyers or signs in the community

Nextdoor

Facebook

Instagram

X / Twitter

Threads

TikTok

If there are key people, places, groups or other sources you get info from, please add them here or share anything else we should know.

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* 3. What are you most interested in learning about local public safety? Check all that apply.

Breaking news

Court cases

Traffic safety

City Hall coverage on policing and fire policy

Crime around UC Berkeley

K-12 campus safety

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* 4. We’d like to get a sense of how our readers support other organizations. What groups do you contribute to financially? Check all that apply.

Museums, theaters and arts groups

Parks and environmental groups, including national and state parks

Zoos and aquariums

Public broadcaster, such as the local NPR affiliate

School alumni associations

Fraternal organizations

Religious institutions

Food pantries, shelters and other social services

Community foundations, civic associations and community improvement groups

Medical and scientific research and support

Other (please specify)

Question Title

* 5. What do you value in the organizations you support and their membership programs? Please pick your top three (1-3), with 3 being most important:

	Somewhat important - 1	Very important - 2	Top priority - 3
A sense of affiliation or belonging	A sense of affiliation or belonging Somewhat important - 1	A sense of affiliation or belonging Very important - 2	A sense of affiliation or belonging Top priority - 3
Ability to interact with those who work within the organization	Ability to interact with those who work within the organization Somewhat important - 1	Ability to interact with those who work within the organization Very important - 2	Ability to interact with those who work within the organization Top priority - 3
Feeling that your concerns are heard by the organization	Feeling that your concerns are heard by the organization Somewhat important - 1	Feeling that your concerns are heard by the organization Very important - 2	Feeling that your concerns are heard by the organization Top priority - 3
Offering the world something you think should exist	Offering the world something you think should exist Somewhat important - 1	Offering the world something you think should exist Very important - 2	Offering the world something you think should exist Top priority - 3
Makes things easier in your life	Makes things easier in your life Somewhat important - 1	Makes things easier in your life Very important - 2	Makes things easier in your life Top priority - 3
Provides exclusive access to events, programming, materials or content	Provides exclusive access to events, programming, materials or content Somewhat important - 1	Provides exclusive access to events, programming, materials or content Very important - 2	Provides exclusive access to events, programming, materials or content Top priority - 3
Advocacy on my behalf	Advocacy on my behalf Somewhat important - 1	Advocacy on my behalf Very important - 2	Advocacy on my behalf Top priority - 3
Something I can’t get anywhere else	Something I can’t get anywhere else Somewhat important - 1	Something I can’t get anywhere else Very important - 2	Something I can’t get anywhere else Top priority - 3
Being connected to like-minded people	Being connected to like-minded people Somewhat important - 1	Being connected to like-minded people Very important - 2	Being connected to like-minded people Top priority - 3
Merchandise and swag	Merchandise and swag Somewhat important - 1	Merchandise and swag Very important - 2	Merchandise and swag Top priority - 3
Appropriate price	Appropriate price Somewhat important - 1	Appropriate price Very important - 2	Appropriate price Top priority - 3

Other (please specify)

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* 6. Did you know you can be a paying member of The Scanner?

Yes

Other (please specify)

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* 7. We want to build a newsroom that offers opportunities to help shape and support our journalism. Which of the following would you like most?

Talking more with a journalist in your newsroom

Sharing tips for story ideas

Sharing my ideas and opinions about local policy

Sharing my story or stories from my community

Being more active in attending public meetings

I host a regular event or neighborhood group I’d like The Scanner to attend

No need, I’m content reading your stories

Other (please specify)

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* 8. What’s a public safety issue or story in your community that people aren’t talking about, or that you think should be discussed more? (e.g. crime, fire safety, weather and disaster preparedness, traffic safety, policy, courts, something else)

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* 9. What public safety issues keep you up at night about where you live? What are the big public safety concerns you have about your community? (e.g. crime, fire safety, weather and disaster preparedness, traffic safety, policy, courts, something else)

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* 10. How do you feel you or your community is represented in the media, if at all? What do people get wrong about your community?

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* 11. What kind of public safety information would help you in your daily life or work, or help your community?

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* 12. How likely is it that you would recommend The Berkeley Scanner to a friend or colleague?

NOT AT ALL LIKELY

EXTREMELY LIKELY

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* 13. If you’ve already recommended The Berkeley Scanner, let us know how.

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* 14. How did you hear about The Berkeley Scanner?

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* 15. If The Berkeley Scanner's coverage has helped you, please let us know how.

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* 16. Sometimes it helps to check in with readers about incidents of concern. What's your nearest intersection (including the city)?

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* 17. If you have skills that might help us do our work, either on a paid or volunteer basis, please let us know (e.g. former journalist, news photographer, data or programming, fundraising, event organizing, other)

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* 18. Please share any community groups or neighborhood associations that should be on our radar.

Question Title

* 19. Please provide your contact information. This is optional but will allow us to follow up if you said you’re interested in participating in our journalism or told us about a local concern we could help address. We will never share or sell your contact information.

Name

Email Address

Phone Number

The Berkeley Scanner Audience Survey

Thanks for taking a minute to fill out our survey.

Question Title

* 1. Do you financially support news publications? Check all that apply.

Question Title

* 2. When something happens in your community, where do you hear about it? Check all that apply.

Question Title

* 3. What are you most interested in learning about local public safety? Check all that apply.

Question Title

* 4. We’d like to get a sense of how our readers support other organizations. What groups do you contribute to financially? Check all that apply.

Question Title

* 5. What do you value in the organizations you support and their membership programs? Please pick your top three (1-3), with 3 being most important:

Question Title

* 6. Did you know you can be a paying member of The Scanner?

Question Title

* 7. We want to build a newsroom that offers opportunities to help shape and support our journalism. Which of the following would you like most?

Question Title

* 8. What’s a public safety issue or story in your community that people aren’t talking about, or that you think should be discussed more? (e.g. crime, fire safety, weather and disaster preparedness, traffic safety, policy, courts, something else)

Question Title

* 9. What public safety issues keep you up at night about where you live? What are the big public safety concerns you have about your community? (e.g. crime, fire safety, weather and disaster preparedness, traffic safety, policy, courts, something else)

Question Title

* 10. How do you feel you or your community is represented in the media, if at all? What do people get wrong about your community?

Question Title

* 11. What kind of public safety information would help you in your daily life or work, or help your community?

Question Title

* 12. How likely is it that you would recommend The Berkeley Scanner to a friend or colleague?

Question Title

* 13. If you’ve already recommended The Berkeley Scanner, let us know how.

Question Title

* 14. How did you hear about The Berkeley Scanner?

Question Title

* 15. If The Berkeley Scanner's coverage has helped you, please let us know how.

Question Title

* 16. Sometimes it helps to check in with readers about incidents of concern. What's your nearest intersection (including the city)?

Question Title

* 17. If you have skills that might help us do our work, either on a paid or volunteer basis, please let us know (e.g. former journalist, news photographer, data or programming, fundraising, event organizing, other)

Question Title

* 18. Please share any community groups or neighborhood associations that should be on our radar.

Question Title

* 19. Please provide your contact information. This is optional but will allow us to follow up if you said you’re interested in participating in our journalism or told us about a local concern we could help address. We will never share or sell your contact information.