Media Industry Survey

100% of survey complete.

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* 1. What is your role in the media trading process?

Marketer within Agency

Marketer within Company Using Media/Ad Agency

Direct Marketer/Small Business

Media Agency Management

Ad/Media Agency Planner/Strategist

Media Agency Buyer

Media Owner Management - Large Multi-National Publisher

Media Owner/Management - Independent Publisher

Advertising Sales Specialist/Manager

Product or Service involved in Advertising & Media

Industry Organisation

Other

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* 2. From this list please rank your key industry issues? (1 = highest)

Audience Measurement - standardisation & methodologies for individual & cross platform media channel planning

Recruitment & Retention - finding & retaining quality & relevant people resources

Keeping Up to Date - with constantly evolving market trends & initiatives

Tracking media ROI & attribution across channels - proving effectiveness of media/channel activity

Cost of continually evolving technology & research

Fragmenting Market & Increased Competition - from other media & channels ie social & owned media

Contracting Marketing Spend/Margins - finding an effective & sustainable business model

Disconnect & lack of recognition of needs & expectations between client, agency & media

Billing structures - time & resources required verses monetary return

Increased focus on media ROI rather than brand benefits

Issues surrounding data ownership & privacy

Limited scope for outside the square or new opportunities

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* 3. Please outline why you've chosen your Number 1 Issue?:

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* 4. What other issue(s) would you like to highlight?

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* 5. From this list please rank your key solutions? (1 = Highest)

Multi Channel Automated Buying Platform - to streamline & simplify media trading process

Ongoing Training, talent pool development & accreditation for required evolving skillsets

Industry-wide Structural Change surrounding payment & agency renumeration models

Multi Channel Planning & Campaign Measurement Platform

Increased focus & education surrounding benefits of paid advertising & individual media channels

Client Education - The development & implementation of an industry endorsed education program on media

Internal Restructure of Roles - A review of the legacy structures, roles & responsibilities to reflect the changing strategic requirements of media

Amalgamation & Alliances across key areas such as research & data collection

Industry driven regulation surrounding data ownership & privacy

Incentives for innovation & first to market opportunities

Increased recognition of media opportunities across entire Australian media & advertising landscape

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* 6. Please outline why you've chosen your Number 1 solution:

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* 7. What other solution(s) would you like to highlight?

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* 8. What further views on the media, advertising & marketing industry would you like to share?

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* 9. Please add your email address for a copy of results

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* 10. Would you like to Subscribe to TrinityP3 & MediaScope newsletters?

Yes

Thank you for your involvement in this media industry survey. We look forward to sharing survey findings with you - from the TrinityP3 team and MediaScope.