Skip to content
What I
Really
Meant to Say in That Meeting:
The No-Filter Employer Branding & TA Survey
1.
How would you describe the current state of Employer Branding and Talent Acquisition?
Exciting – So much innovation happening!
Evolving – Things are shifting fast, but it’s a good challenge.
Chaotic – We’re moving, but it’s a wild ride.
Crisis mode – Someone, please send help.
Other (please specify)
2.
What’s your biggest daily battle in employer branding or talent marketing?
Choose up to two
Getting leadership buy-in
Unrealistic hiring timelines
Budget (or lack thereof)
Demonstrating ROI and measuring success
Stakeholders changing direction constantly
Tools and tech that don’t work together
Creating enough engaging content
Proving our team's worth
3.
When it comes to candidate expectations, what has changed the most?
Choose a maximum of two
Salary transparency is now non-negotiable
Flexibility about where and when I work (or else!)
Candidates ghosting even after accepting an offer
AI-driven applications and chatbot interactions
Speed—if we’re not fast, they’re gone
Demand for meaningful work and company values alignment
Focus on Wellbeing
Optional: Any other big shifts you’ve noticed?
4.
What’s the one thing you wish leadership truly understood about Employer Branding and Talent Acquisition?
Leadership has got a lot going on. But if you could wave a magic wand and help them understand one thing about EB or TA, what would it be?
5.
Do you feel like Employer Branding and Talent Acquisition are ever at odds with each other?
Yes, often – It feels like a constant tug-of-war
Sometimes – We don’t always align, but we make it work
No, we’re (mostly) on the same page
What's the biggest area of disagreement?
6.
Bonus Round: So, you've made it to the end… If you didn't have to filter what you say, what did you REALLY want to say in that meeting?
No prompts, no judgment - just you.
7.
OPTIONAL:
Want to know what everyone else is thinking, provide your business email and we will update you with the findings
